Top Marketing Resume Examples

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How to Build your Resume for a Marketing Career

We’ve assembled resume examples and advice for a variety of popular marketing jobs. Use these expert tips to craft your own resume.

Career Track: Marketing Account Management

With digital marketing budgets continuing to increase, the need for account management is as important as ever. Successful account management means maintaining existing customers, which is far easier than acquiring new ones — which means that more employers will be looking to fill positions in this area.

Account Coordinator$45,371 Median Salary

Resume Format: Functional Resume

Focus on grabbing recruiter’s attention by focusing on your professional skills, especially in areas such as managing customer relations and proficiency with processes and tools for day-to-day account management.

Summary statement tip: In a few sentences, provide an overview of your core abilities, such as maintaining client relationships and excellent communication skills. Above all, stress intangible skills you have that will be useful for the position, such as attention to detail, multitasking abilities, and a strong work ethic.

Skills to feature: 

This will be the heart of your resume — consider categorizing your skills in subcategories, such as Marketing (developing digital content, social media management, organizing and documenting client communications), Communication (excellent verbal and written communication, productive collaboration, being a team player) and Technical Expertise (proficiency in MS Office, A/B testing or SQL database skills).

Get to the next level:Gain and add these experiences and skills to your resume to further your marketing career:

  • Important technical skills such as generating invoices, basic MS Office skills and job-specific software, such as CRM applications.
  • Leadership and interpersonal skills to exhibit your capability to take on more responsibilities, such as communicating with and assisting clients and account managers, or taking on a major role in research or campaign coordination.
  • Earn certifications like Certified Administrative Professional (CAP) or Professional Administrative Certification of Excellence (PACE) to add more weight to your resume.

Assistant Account Manager $47,817 Median Salary

Resume format: Combination Resume

Showcase your capability to execute and manage tasks that contribute to company success through strategic and analytical tasks, showcasing both your skills as well as relevant work experience.

Summary statement tip: Mention your top relevant skills along with major achievements, positioning yourself as an efficient professional with a knack for detail, and someone who can handle roles autonomously and collaboratively. Make sure you emphasize skills that match required skills in the job description, such as preparing quotes and proposals.

Skills to feature:

Use this segment to feature a combination of soft skills such as client relations and multitasking, and hard skills such as budget analysis and campaign development.

Get to the next level: Add these skills, experiences and certifications to continue on a managerial career track:

  • Continue to develop technical skills such as business analytics, managing product recommendations and upselling, and Six-Sigma project management.
  • Gain more experiences where you’re involved with team decision-making and problem-solving, and show how you’ve used your organizational and communication skills successfully.
  • Add an advanced marketing-related degree to your education, and/or programs and certifications in areas such as Project Management Professional (PMP) certification, or training in CRM software.

Account Manager $107,480 Median Salary

Resume Format: Chronological Resume

As this job role usually requires years of experience, use the chronological format for your resume, and highlight your previous work history and associated successes, showing off accomplishments that prove you can handle this position.

Summary statement tip: Stress critical skills like lead generation, customer relationship management and converting leads into business opportunities, with a highlight or two from your career that uses numbers to demonstrate your impact (e.g., “Streamlined account management processes that helped increase company revenue by 15%”).

Skills to feature:

Stress skills such as cost reviews, account client retention, account development, business process optimization, relationship-building and important leadership traits such as maintaining the company vision, and ability to train and mentor junior employees.

Get to the next level: Gain certifications that improve your analytical and managerial skills, such as becoming a Certified Scrum Master (CSM), as well as post-graduate studies in areas such as sales, management or advertising. Also be sure to record major achievements on the job, such as campaigns or projects that helped increase company revenue or efficiency.

Career Track: Marketing Management

Studies show that more than 50% of tech B2B sales are driven by digital marketing — as this new frontier continues to expand, demand for marketing expertise will only grow in the next few years. Use these examples and tips to get a head start on creating a resume that gets you ahead in marketing management.

Marketing Associate$48,682 Median Salary

Resume Format: Functional Resume

Showcase your tracking, analysis and teamwork abilities with a functional format, presenting your skills under several subcategories.

Summary statement tip: Leverage this section to highlight your knowledge in campaign planning and building marketing campaigns. Feature skills that match what the specific job requires (e.g., outstanding interpersonal skills, proficiency with Microsoft Office).

Skills to feature:

Feature separate subcategories for your hard skills (e.g., data management, testing, analysing and extraction, social media programs, paid ad campaigns and analytical campaign building) and soft skills (e.g., adaptability, multitasking, a team player attitude and a strong work ethic).

Get to the next level: Nudge your career forward by bettering yourself in these areas:

  • Get advanced training or certification in areas such as SEO, content marketing, PPC, digital analytics, social media, digital strategy and advanced web analytics.
  • Gain experiences where you contributed to successful outcomes on marketing initiatives, and add these experiences to your resume, using numbers to show your effectiveness (e.g., “Streamlined campaign process, resulting in 14% increase in revenue”).

 

Assistant Marketing Manager $52,680 Median Salary

Resume Format: Combination Resume

Accentuate both your experience and abilities using this format, with equal space given to work history and skills sections. Highlight your capability to support sales staff by providing market trends, data and forecasts, and examples of how you’ve handled customer service requests efficiently.

Summary statement tip: Emphasize your professional achievements, as well as skills that play into the potential job, such as expertise in developing, deploying and strengthening marketing plans, being an energetic team player and providing excellent client service.

Skills to feature:

Organizations will look for you to be a self-starter who can help direct and lead teams. You should include job-specific skills like multitasking and high functionality in evolving environments, market analysis, brand and campaign management. Add technical skills like proficiency in HubSpot, Cision and Adobe Analytics.

Get to the next level: Add these skills, experience and credentials to your resume to advance your career:

  • Technical skills in marketing-related software such as Adobe Photoshop, Hubspot, SEMRush, Hootsuite and Adobe Illustrator
  • Build up examples of successful projects where you’ve used your soft skills, such as excellent interpersonal skills, customer service skills, negotiation skills, communication skills, marketing skills and leadership skills
  • Get further training and certification in areas such as social media marketing, digital marketing, marketing data analytics, content and blogging, and marketing design

Marketing Manager$105,513Median Salary

Resume Format: Chronological Resume

Give plenty of evidence from your work history that shows your resourcefulness and value to the organizations you’ve worked for, as well as your abilities in areas such as managing marketing plans, and leading successful product launches, promotions and prospect engagements.

Summary statement tip: In a few sentences, present yourself as a successful leader with significant expertise, mentioning your top achievements (e.g., proven success in SEO content creation, or social media audience engagement and brand management). Don’t forget to describe yourself using soft skills in areas like flexibility, intuitiveness, team management and quality project delivery (e.g., “Flexible marketing manager with 7+ years experience in top-notch project delivery”).

Skills to feature:

List skills that link up with what the potential job requires. For example, if the position focuses on project management and cost reduction strategies, feature your proficiency in project management software or techniques, and abilities that would allow you to excel in budget planning, such as attention to detail.

Get to the next level: To strengthen your resume and boost your career to the next level, focus on the following:

  • Technical certifications and training in subjects such as Google Ads, Twitter Flight School or Hub Spot Email and Content Marketing
  • Examples of work accomplishments, using metrics (e.g., “increased customer engagement by 17%”) that show your excellence in soft skills like leadership, productivity, and advanced customer and employee engagement
  • Gain certification in related areas like Facebook Blue Print and Google Analytics IQ

Recommended Marketing Resume Templates

To create a resume that presents you as a creative, driven, capable, organized and flexible marketing expert, use these free templates.

Strong

This layout’s strong fonts and use of color headings instantly grabs an employer’s attention, while the dual-column presentation efficiently features your professional skills and qualifications.

Fresh

The sleek lines and color fonts in this design enables recruiters to easily skim your details. Section headings are arranged nearly in the left margin for quick reference.

Essence

This eye-catching format “connects the dots” from your professional summary to your skills, with a monogram graphic for the job applicant’s name adding a touch of personality.
For even more designs you can use for your resume, visit our complete section of templates.

 

Marketing Resume FAQs

1.How should you format your resume based on your career level?

Choosing a resume format depends upon your level of experience, and how you want to present your top skills and training:

Functional format: This type of resume is an ideal choice if you’re new on the job market, and want to focus on your technical and intangible skills, rather than your work history.

Combination format: This format emphasizes both your relevant work history and professional skills, and is a good fit if you have a few years of experience in marketing.

Chronological format: Since this format highlights your expertise and knowledge gained through work achievements, it’s best used if you have more than five years of professional marketing experience, and a good match for high-level roles.

2.What are some common skills and traits required for marketing jobs?

Some critical skills you should add to your resume (especially if they’re mentioned in the job description) include:

  • Client management
  • Team leadership and mentorship
  • Flexibility
  • Intuitiveness
  • Emotional intelligence
  • Multitasking
  • Market analysis
  • Brand and campaign management
  • Proficiency in related software such as HubSpot and Adobe Analytics
  • Cost reviewing
  • Account verification
  • Client development
  • Business process optimization
  • Relationship building

3.What certifications and qualifications do employers look for in marketing?

Most recruiters will look for a degree in a relevant field, such as business marketing or business administration. For higher-level jobs, aim for an advanced degree in these subjects, along with certifications that show your commitment to learning necessary skills, in areas such as:

  • Email and content marketing
  • Social media programs such as Google Ads, Twitter Flight School and HubSpot Inbound
  • Social media marketing, digital marketing, marketing data and analytics
  • SEO, PPC, Digital and advanced web analytics and strategy, and Pay Per Click (PPC) certification
  • Advanced accounting
  • Administrative certifications such as Certified Administrative Professional (CAP) or Professional Administrative Certification of Excellence (PACE)
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