Why this resume works
- Quantifies accomplishments: Measurable accomplishments like increasing brand visibility by 30% and boosting ROI by 25% highlight the applicant’s impact.
- Showcases career progression: Starting as an assistant brand manager and advancing to a brand manager, the applicant’s journey reflects significant career progression through roles with escalating responsibilities.
- Illustrates problem-solving ability: Boosting ROI by 25% through innovative campaigns illustrates the applicant’s problem-solving skills and knack for creative solutions.
More Brand Manager Resume Examples
Our brand manager resume examples show how to emphasize your creativity, strategic thinking, and marketing expertise. Use these marketing resume samples to build a resume that showcases your skills and positions you as a standout in brand management roles.
Entry-Level Brand Manager
Why this resume works
- Effective use of keywords: Incorporating strategic role-relevant terms like “brand engagement” and “SEO Optimization,” the applicant uses keywords to navigate applicant tracking systems (ATS) effectively.
- Puts skills at the forefront: The skills-based resume format emphasizes key strengths, showcasing skills such as brand strategy and digital marketing upfront.
- Shows digital literacy: Highlighting expertise in digital marketing and SEO optimization illustrates strong computer skills, proving readiness for tech-driven environments.
Mid-Level Brand Manager
Why this resume works
- Points to measurable outcomes: The applicant’s history of driving a 25% surge in brand engagement and boosting sales by 18% illustrates their knack for delivering strong, measurable outcomes.
- Demonstrates language abilities: By listing language skills in Spanish, French, and German, the applicant indicates their ability for cross-cultural marketing strategies and collaboration with international teams.
- Displays technical expertise: Certified as a digital marketing specialist, the applicant displays technical expertise important for navigating complex marketing landscapes and optimizing online presence through SEO strategies.
Experienced Brand Manager
Why this resume works
- Focuses on work history: Using a chronological resume format, the applicant effectively organizes their extensive work history, presenting a clear career progression from product marketer to brand manager.
- Showcases impressive accomplishments: The applicant highlights accomplishments, such as a 25% sales boost through rebranding and consistent annual revenue growth of 25%, reflecting significant business impact.
- Lists relevant certifications: The inclusion of relevant certifications, such as certified brand manager, shows the applicant’s dedication to professional growth and expertise in digital marketing.
Brand Manager Resume Template (Text Version)
Suki Tanaka
Riverside, CA 92501
(555)555-5555
Suki.Tanaka@example.com
Professional Summary
Dynamic brand manager adept at boosting brand visibility by over 30% in two years. Expert in strategic planning and digital marketing, with a proven track record of high-impact campaigns and cost reductions.
Work History
Brand Manager
Innovate Branding Solutions – Riverside, CA
June 2023 – August 2025
- Increased brand visibility by 30% in 2 years
- Managed $500k+ marketing budget effectively
- Developed strategies improving customer engagement
Marketing Strategist
Peak Performance Media – San Francisco, CA
January 2021 – May 2023
- Boosted ROI by 25% with innovative campaigns
- Collaborated with teams to launch 5 new products
- Streamlined marketing processes reducing cost by 15%
Assistant Brand Manager
Creative Spark Advertising – San Francisco, CA
January 2020 – December 2020
- Contributed to brand growth by 20% yearly
- Assisted in managing customer retention strategies
- Supported team in achieving sales targets consistently
Skills
- Brand Management
- Digital Marketing
- Strategic Planning
- Social Media Strategy
- Market Analysis
- Project Management
- SEO Optimization
- Budget Management
Certifications
- Certified Brand Strategist – Brand Management Institute
- Digital Marketing Expert – Marketing Certification Board
Education
Master of Business Administration Marketing
University of California, Berkeley Berkeley, CA
June 2020
Bachelor of Arts Communications
University of California, Los Angeles Los Angeles, CA
June 2018
Languages
- Spanish – Beginner (A1)
- French – Intermediate (B1)
- German – Beginner (A1)
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Advice for Writing Your Brand Manager Resume
Explore our tailored advice on how to write a resume and discover how to highlight your marketing expertise, creative thinking, and leadership skills.
Whether you’re crafting a strategy for a new product or building your personal brand story, we’ve got the tips to help you stand out in the competitive world of brand management.
Showcase your portfolio or projects
For a brand manager, showcasing your portfolio or projects on your resume is essential. It helps you stand out by demonstrating your skills, creative thinking, and ability to deliver results. In creative roles like brand management, your past work provides tangible proof of how you approach challenges and solve problems.
A portfolio allows employers to see your style, strategy, and the impact of your work. Whether hosted on platforms like Behance or Dribbble or a personal website, having a space to display your projects is critical.
When building your portfolio, remember that freelance work, academic projects, and side gigs all count. These experiences can highlight different skills and show how you’ve grown as a brand manager.
To make your contributions clear, structure each project like a job entry: start with the project name and client (if applicable), provide a brief description of the project, and focus on your specific role and the results you achieved.
This approach allows anyone reviewing your portfolio to quickly understand the value you’ve delivered in previous roles.
Example of a projects section
Rebranding Campaign for Eco-Friendly Product Line
GreenEarth Goods
March 2023 – July 2023
- Developed a comprehensive rebranding strategy that increased brand awareness by 30%.
- Coordinated cross-functional teams to design new packaging and marketing collateral.
- Implemented social media campaigns that resulted in a 50% increase in online engagement.
Launch Strategy for New Beverage Brand
Sparkling Springs Beverages
August 2022 – February 2023
- Executed a launch plan that positioned the brand as a top contender in the sparkling water category.
- Organized promotional events that attracted over 10,000 attendees nationwide.
- Partnered with influencers to generate buzz and expand reach on digital platforms.
Need help with your resume? Check out these professional resume examples to get ideas and make your own stand out.
Emphasize your most relevant skills
In the role of brand manager, both technical and soft skills play a big part in driving creative projects. It’s important to have a good balance of these skills to succeed. Technical skills, like knowledge of design software or data analysis tools, help manage and evaluate branding strategies effectively.
On the other hand, soft skills such as communication, teamwork, and problem-solving are key for working with creative teams and developing strong brand messages.
Adding a dedicated skills section to your resume is helpful. Here, list your abilities with software programs like Adobe Creative Suite or any other tools that are useful in brand management.
Don’t forget to mention artistic talents that contribute to branding work, too. It’s also smart to weave these skills into your job history bullet points. For example, you might say how you used your design skills in a past project or how your communication ability helped lead a successful campaign.
By presenting your skills in this way, you show how they directly impact your work as a brand manager. This approach makes it easier for employers to see the value you bring to their team.
Selecting a resume format that highlights your marketing achievements, strategic planning, and team leadership can make you stand out.
Choose a professional resume template
When selecting a resume template for a brand manager position, choose one that balances creativity with professionalism. A clean, structured design allows you to present your experience and skills clearly without overwhelming potential employers with excessive decoration.
Look for templates featuring clear headings, bullet points, and consistent fonts. This not only improves the aesthetic appeal of your resume but also ensures it is easy to read.
Selecting a format compatible with applicant tracking systems (ATS) is important. These systems help companies quickly sort through numerous resumes, so using an ATS-friendly layout boosts your chances of getting noticed. Avoid complex graphics or unusual fonts; focus instead on simple designs with well-defined sections like experience, skills, and education.
Keeping it straightforward yet visually appealing will showcase your ability to manage brands effectively while ensuring both humans and machines can easily review your resume.
Want to make your brand manager resume stand out? Try our Resume Builder to easily create a professional and eye-catching resume.
Format your resume properly
Proper formatting is important for readability and professional appeal when applying for a brand manager role. A chronological resume format is recommended to highlight your career progression. This format showcases past roles and achievements in reverse chronological order, emphasizing your growth and expertise in brand management.
5 resume formatting tips
- Use clear section headings: Include sections like work experience, skills, and portfolio for easy navigation.
- Choose consistent fonts: Select fonts like Arial or Calibri to ensure readability throughout the resume.
- Use bullet points: Format job duties and achievements with bullet points for quick scanning.
- Limit to one page: Keep resumes to one page unless you have extensive experience in your field.
- Ensure proper spacing and alignment: Maintain uniform spacing and alignment for a clean, organized appearance.
Make sure your resume doesn’t get overlooked! Our ATS Resume Checker helps you find formatting mistakes, missing keywords, and structure problems before submitting your application.
FAQ
Do I need to include a cover letter with my brand manager resume?
Yes, including a compelling cover letter with your brand manager resume is essential to making a strong impression. A cover letter gives you the chance to showcase your enthusiasm for the brand and highlight specific achievements that align with the company’s goals.
If the company has recently launched a new campaign or product line, you can discuss your experience in similar projects and how you can contribute effectively.
Consider using our Cover Letter Generator to craft a personalized letter that complements your resume. Additionally, reviewing cover letter examples tailored to marketing roles can offer valuable insights into what employers are looking for in top applicants.
How long should a brand manager’s resume be?
For a brand manager, the ideal length of a resume often depends on your experience level. If you’re early in your career, a one-page resume is usually sufficient to capture key skills like brand strategy and market analysis.
However, for those with extensive experience or several notable achievements, opting for a two-page resume can provide more space to elaborate on successful campaigns and leadership roles.
It’s important to be selective about what you include; ensure every detail aligns with the brand management focus. Highlighting powerful projects and measurable results will keep your resume engaging.
Check out our guide on how long a resume should be for tailored advice based on different career stages.
How do you write a brand manager resume with no experience?
To create a compelling resume with no experience for a brand manager role, highlight your transferable skills and relevant education that align with the position. Consider these tips to craft an impressive entry-level brand manager resume:
- Emphasize your education: Highlight any coursework related to marketing, branding, or business management. Include any projects or presentations where you demonstrated strategic thinking or creativity.
- Showcase transferable skills: Identify skills from other experiences, such as leadership, communication, or project management, that are essential for brand management. Provide examples of how you’ve applied these skills in school projects or volunteer work.
- Include internships and volunteer work: Even if they’re not directly related to brand management, describe your responsibilities and achievements in terms of branding tasks like media campaigns or market research.
Remember to tailor your resume for every job you apply to, ensuring it highlights the skills and experience most relevant to each position.
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Brand Manager
Jasmine is certified career coach and recognized expert in job search strategy. She is committed to helping job seekers navigate the job market and succeed in their careers.
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