Brand Manager Resume: Examples and Tips
A brand manager leads the way in determining a company’s brand — how the company is perceived by others, and what sets it apart. Duties for this position include marketing operations, maintaining brand integrity and tracking customer feedback.
Use these resume examples and tips, and you’ll be ready to brand yourself as the best candidate for this position.
Featured Resume Example: Brand Manager
Name: GRACE LARSON
Address: City, State, Zip Code
Successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.
Company Name, City, State
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Motivated team members to continuous improvement in promoting and selling target products.
Company Name, City, State
- Communicated product value, quality and style to educate and entice potential customers.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
- Analyzed consumer usage patterns to identify trends and target key demographics.
Company Name, City, State
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising and website copy.
- Category growth
- Margin monitoring
- Promotional planning
- Social media campaigns
- Staff management
- Brand development
BBA: Marketing,City, State
Top 4 Characteristics of a Best-in-Class Brand Manager Resume
- Summary Your resume summary should serve as your “hook” to grab a recruiter’s interest. In a few concise sentences, emphasize your most relevant skills, as well as notable highlights from your career thus far. For example: “Experienced brand manager with 5+ years experience leading teams to market growth and profits.”
- Skills Feature skills you have that match what the job description calls for. For example, if the job posting lists social media campaigns as a major function of the job, feature your knowledge in any social media applications like Hootsuite, and stress other appropriate abilities such as expertise with promotional campaigns.
- Work History Success in marketing is based on results, so make sure you highlight specific achievements you’ve had in previous jobs, such as overseeing product planning and demand management to maintain adequate product levels. Use numbers (e.g., “Managed branding campaign that increased product market share by 25%”) whenever possible.
- Education Include your top academic qualification (e.g., BBA or MBA in Marketing), along with any additional certifications or training you’ve had in areas like digital marketing, ad-publishing, or social media management.
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This template grabs recruiters’ attention thanks to its tidy and clean style, which allows for quick skimming of credentials. The monogram design for the header also adds a unique touch.
This simple yet effective template is easily customized, depending on if you want to emphasize skills or work history. Clean lines and color resume fonts make for easy navigation.
A template that exudes boldness and professionalism, this layout uses strong fonts and a dual-column approach to make a visual impact.
Do’s and Don’ts for Your Resume
- Make sure your resume is error-free. You can have all the qualifications in the world, but if your resume contains simple spelling, grammar or factual errors, it can sink your chances with employers. Be sure to review your resume several times before you submit it, to make sure everything is ship-shape, and confirm that all the content in your resume directly addresses the requirements of the job.
- Keep your work history section concise and to the point. Some applicants get carried away with the work history section, waxing poetic about previous achievements when just a few brief lines will do. Use a resume format that utilizes bulleted points to make reading easier, and emphasize accomplishments rather than daily tasks.
- Write a concise resume. A recruiter spends only a few seconds reviewing a resume. Try to keep it just one page long and do not exceed more than two pages. Short and to the point resumes are often the most effective ones.
- Don’t include irrelevant personal information. Unless your hobbies and personal activities have a direct bearing on how well you can do the job, there’s no need to mention them in your resume. Likewise, don’t include personal information such as family details, or your complete mailing address. As with our resume examples, stick to your email address, and city and state where you live.
- Don’t use fancy layouts or graphics. It might be tempting to use unusual fonts or design elements for your resume, but to do so runs the risk of confusing recruiters, or the applicant tracking systems (ATS) they use to scan resumes. A clean, readable attractive with standard fonts such as Arial and subtle color elements is usually all you need. Just use one of our templates as a foundation, and concentrate on the content rather than the look of your resume.
- Don’t stretch the truth or outright lie. As a brand manager, you must maintain trustworthiness and the highest standards of professional integrity — extend these qualities to your resume. Fibbing about your qualifications can result in major consequences if you’re found out. Be truthful about your skills and previous experiences — if you feel you come up short in a few areas, use your summary to stress how you’re ready and willing to go the extra mile to get up to speed on what the company needs.