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Featured Resume Example: Brand Manager
Name: GRACE LARSON
Address: City, State, Zip Code
Successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.
Company Name, City, State
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Motivated team members to continuous improvement in promoting and selling target products.
Company Name, City, State
- Communicated product value, quality and style to educate and entice potential customers.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
- Analyzed consumer usage patterns to identify trends and target key demographics.
Company Name, City, State
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising and website copy.
- Category growth
- Margin monitoring
- Promotional planning
- Social media campaigns
- Staff management
- Brand development
BBA: Marketing,City, State
Top 4 Characteristics of a Best-in-Class Brand Manager Resume
- Summary Your resume summary should serve as your “hook” to grab a recruiter’s interest. In a few concise sentences, emphasize your most relevant skills, as well as notable highlights from your career thus far. For example: “Experienced brand manager with 5+ years experience leading teams to market growth and profits.”
- Skills Feature skills you have that match what the job description calls for. For example, if the job posting lists social media campaigns as a major function of the job, feature your knowledge in any social media applications like Hootsuite, and stress other appropriate abilities such as expertise with promotional campaigns.
- Work History Success in marketing is based on results, so make sure you highlight specific achievements you’ve had in previous jobs, such as overseeing product planning and demand management to maintain adequate product levels. Use numbers (e.g., “Managed branding campaign that increased product market share by 25%”) whenever possible.
- Education Include your top academic qualification (e.g., BBA or MBA in Marketing), along with any additional certifications or training you’ve had in areas like digital marketing, ad-publishing, or social media management.
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Brand Manager Resume FAQs
1. What are the skills you should emphasize for this specific job?
To position yourself as a brand manager, focus on featuring these skills:
- An understanding of how brand awareness and marketing mix
- Strong work ethic
- Relationship management
- Result-oriented approach
- Analytical thinking
- Proficiency with social media and marketing software like HubSpot and Act-On
- Excellent communication skills
- Ability to work under deadline
2. What are some examples of training and certifications that fit this resume?
To add extra heft to your qualifications, look into getting certification such as Certified Brand Manager (CBM), as well as training in programs such as CMP (Certified Marketing Professional), or courses with organizations like the Association of International Product Marketing and Management (AIPMM) in areas including: business intelligence, public relations, marketing communications and advanced branding.
3. What details should go in the contact section?
For a brand manager’s position, mention limited contact details in the header with your name (as explained in the above examples). Mention only your professional email address, city, state of residence, and your contact number.
4. What’s the best file format for a resume?
Typically, you should use MS Word and/or PDF as your resume file format. These formats enable you to use fonts and elements to create a professionally striking resume that will look the same no matter how the resume recipient opens the document. Our templates are all downloadable in Word and PDF format — use them as a guide.