Social Media Manager Resume Examples & Templates
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Social Media Manager Resume Example (Text Version)
Leslie Torres
Phoenix, AZ 85055
(555) 555-5555
example@example.com
Professional Summary
Results-driven social media manager with a decade of experience crafting and executing successful digital campaigns across various social platforms. Expertise in growing brand awareness, increasing engagement and driving conversion rates through innovative strategies. Proven track record of improving audience reach by over 40%, increasing engagement by 35%, and driving a 25% boost in website traffic. Skilled in utilizing data analytics to refine content strategies and maximize ROI.
Work History
SENIOR SOCIAL MEDIA MANAGER 01/2020 to Current
Venz Media, Phoenix, AZ
- Spearhead a social media campaign that increased brand engagement by 45% within six months through tailored content and paid ads.
- Lead a cross-functional team of five in executing a product launch on Instagram, achieving a 300% increase in user-generated content and 150K impressions within a week.
- Boost followers across all platforms by 60% in one year by implementing targeted growth strategies, increasing sales by 20%.
SOCIAL MEDIA MANAGER 06/2015 to 12/2019
Phoenix New Times, Phoenix, AZ
- Improved organic reach by 50% in 12 months by leveraging SEO-driven content and optimizing post schedules across Facebook, Instagram and LinkedIn.
- Developed and executed a paid social media campaign on Facebook, increasing lead generation by 30% and sales by 10%.
- Managed a product launch on Instagram that led to a 200% increase in impressions and 300% growth in user-generated content within the first week.
SOCIAL MEDIA SPECIALIST 07/2013 to 05/2015
Colling Media, Phoenix, AZ
- Conducted in-depth social media audits and revised content strategies, leading to a 20% boost in customer inquiries.
- Designed and implemented an influencer partnership program that led to a 200% increase in brand mentions and a 35% growth in user engagement.
- Managed day-to-day social media operations, growing Instagram followers by 40% and improving engagement by 25% within six months.
Skills
- Social media strategy
- Influencer marketing
- SEO and analytics
- Content creation and curation
- Social media management software
- Community management
- Paid social campaigns
- Time management
Education
Arizona State University, Tempe
Master of Science, Business Analytics
Arizona State University, Tempe, AZ
Bachelor of Science, Marketing
Important Resume Sections
Contact information
When you start writing your resume, include a section at the top for your contact details. Write the following information:
- Full name
- City
- State
- ZIP code
- Phone number
- Professional email address
If you have a LinkedIn profile, online portfolio or professional website, add those as well.
Resume summary
Your resume summary is the first opportunity to make a lasting impression on the employer. Write up to three sentences showcasing your most significant skills and achievements that make you the ideal candidate for the role.
Here is a sample social media manager resume summary:
“Experienced social media manager with over eight years of crafting strategies that boost brand visibility and audience engagement across platforms. Proven ability to grow followers and drive engagement through creative content, community management, and paid campaigns. Skilled in using analytics to optimize performance and deliver measurable results.”
If you’re starting or are changing careers, use a social media manager resume objective
Skills
The skills section allows you to detail your qualifications further and show your expertise. Include six to eight soft skills and hard skills relevant to the role.
Here are six skills you can include in your resume for a social media manager:
- Content creation: Social media managers must be experts in designing engaging posts, videos, and graphics tailored to specific social media platforms, ensuring consistency with the brand’s voice and message.
- Social media strategy: Ability to develop and execute comprehensive social media plans aligned with business objectives, driving brand awareness and customer engagement.
- Analytics and reporting: Skilled in using social media analytics tools to track performance, measure critical metrics (engagement, reach, conversions), and optimize strategies based on data insights.
- Paid social advertising: Proficient in managing paid ad campaigns on platforms like Facebook, Instagram, and LinkedIn, including budgeting, audience targeting, and tracking ROI.
- Communication: Strong verbal and written communication skills, with the ability to work cross-functionally with marketing teams, influencers, and clients to achieve common goals.
- Creativity: Social media managers must think creatively, stay updated on social media trends, and quickly adapt strategies to maintain relevance in the fast-evolving digital landscape.
Work history
Your resume’s work history section lists relevant employment experiences in reverse chronological order. Always include the respective company names, dates and locations.
When applicable, write measurable accomplishments to show your ability to go above and beyond your job duties.
Here’s an example:
Social Media Manager | Casanova Printing
New York, NY | June 2020 – Present- Collaborated with influencers and brand ambassadors, securing partnerships that contributed to a 10% increase in product sales.
- Managed a content calendar and created compelling posts, graphics, and videos, boosting overall brand visibility by 25%.
- Led paid social ad campaigns with a budget of $50,000+, driving a 20% increase in website traffic and a 15% improvement in lead conversions.
Education
Most employees prefer candidates with a background in Advertising, Communications, Marketing or Business. Include the institution’s name, degree, and graduation year in your educational background.
New York University
Bachelors in Digital Advertising
June 2019
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Action Words for Your Resume
Action verbs help you effectively communicate your impact in the workplace while displaying confidence and reducing wordiness.
Consider adding these action verbs to your social media manager resume:
- Analyze
- Boost
- Collaborate
- Curate
- Develop
- Drive
- Enhance
- Execute
- Generate
- Increase
- Launch
- Manage
- Optimize
- Plan
- Schedule
- Strategize
- Track
Browse our 800+ resume examples to gather inspiration for your social media manager resume.
Best Skills for Your Resume
Read the job posting carefully to identify the crucial skills required for the role. Here are a few social media manager resume skills you can include:
- Brand management
- Influencer marketing
- Problem-solving skills
- Campaign management
- Social listening
- Relationship building
- Audience engagement
- SEO integration
- Trend analysis
- Time management skills
- Copywriting
- Video production
- Cross-platform promotion
- Leadership skills
- Project management
- Budgeting
Want to save time creating your resume? Our Resume Builder offers tailored suggestions and industry-specific templates, so you can create your social media manager resume in minutes.
Certifications for Your Resume
Including certifications in your resume for social media manager shows a commitment to honing your skills and achieving professional growth.
Here are some certifications a social media manager might include in their resume:
- Facebook Blueprint Certification
- Hootsuite Social Marketing Certification
- Google Analytics Individual Qualification
- Content Marketing Institute (CMI) Certification
- Certified Digital Marketing Professional (CDMP) by DMI
Ensure that you list the full name of the certification, the issuing organization, and the date obtained. If you have multiple certifications, list them in a separate section.
Pair your resume with a matching cover letter
FAQ
What are the roles and responsibilities of a social media manager?
A social media manager is responsible for developing and executing social media strategies that align with business objectives and creating and curating engaging content across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
They manage content calendars, schedule posts, and use analytics tools to track performance, optimizing strategies based on data insights. In addition, they handle community management by engaging with audiences, responding to comments and messages, and addressing customer concerns.
They collaborate closely with marketing teams, coordinate influencer partnerships, and play a key role in crisis management when needed.
How to write a resume as a social media manager with no experience?
When writing a social media manager resume with no experience, highlight transferable skills that can apply to the role. If you studied a career related to social media management, mention your knowledge in your resume objective. Here’s an example:
“Recent graduate with a degree in Advertising and strong foundational knowledge in digital marketing, seeking to apply content creation, branding, and audience engagement skills. Adept at utilizing social media platforms, analyzing trends, and crafting compelling messages to connect with target audiences. Strong communication, creativity, and project management skills developed through academic projects and internships, ready to drive online presence and support brand growth through innovative social strategies.
What’s the best format for a social media manager resume?
A standard social media manager resume format is well-organized and maximizes readability. Follow these formatting tips to ensure your resume is optimized:
- Use bold headings and subheadings to divide resume sections.
- Select a professional font such as Times New Roman, Arial or Calibri.
- Write in 10 to 12 points for body text and 14 for headings.
- Use reverse chronological order for every resume section.
Best Practices
- Tailor your resume to the target social media manager position.
- Include keywords from the job description throughout your resume.
- Format your resume to be easily readable by ATS software and human eyes.
- Keep your resume length to one page.
- Create a generic social media manager resume.
- Include professional references.
- Over-stylize your resume.
- Forget to proofread.
Interview Tips
Research the company
Researching the company beforehand will help you prepare thoughtful questions for the interviewer and show enthusiasm for the role.
Here are a few areas to focus on:
- Social media presence: Analyze the company’s content, engagement levels, and any visible social media strategies to identify its strengths and areas for improvement.
- Brand voice and style: Learn how the brand communicates with its audience to see how you could contribute to its strategy.
- Competitors: Identify their main competitors and what they’re doing successfully to evaluate how the company can differentiate itself in the social space.
Practice common interview questions
Practice how you would respond to common interview questions to understand better how you wish to portray yourself in your interview and gain confidence.
Here are some common interview questions to consider:
Prepare questions for the interviewer
Interviewers always ask if you have any questions for them. Take advantage of the opportunity to clarify anything left out of the discussion and decide if the role fits your career. Write at least three questions for the interviewer.
Here are a few to consider:
- How do you define success for your social media campaigns?
- What social media management tools do you currently use?
- What opportunities for growth are available within the social media team?
- What are the immediate priorities for the person in this role during the first three months?
Bring references
Professional references will be handy if the hiring manager decides to proceed with your application. Create a list of two former colleagues and a former manager willing to vouch for your abilities to perform the social media manager role.
Cover letter examples for the next step in your marketing career
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Social Media Manager
Natalia is a Certified Professional Resume Writer and member of the Professional Association of Resume Writers & Career Coaches. She is committed to helping job seekers navigate the job market and succeed in their careers.
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