Social Media Manager Resume: Examples and Tips
Social media managers are responsible for planning, implementing, managing and monitoring an organization’s social media strategy. Employees in this profession work closely with marketing and sales departments to increase brand awareness and sales.
These writing tips and resume examples will help you craft a perfect resume, and take your social media management career to the next level.
Featured Resume Example: Social Media Manager
Name: SANDY SUMMERS
Address: City, State, Zip Code
Motivated Social Media Manager possessing many years’ expertise in traditional and innovative online platforms, effective content creation and audience engagement techniques. Performance-driven with meticulous analytical and technical skill sets.
SUMMARY OF QUALIFICATIONS
- Skilled in dealing with data and able to easily analyze and extract conclusions.
- Holds a track record of success with associate training Proficient at the collection and testing of relevant marketing data.
- Cross functionally trained in social media and analytical campaigns.
Company Name, City, State
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Managed project deadlines and monitored milestones through completion stage.
- Created effective messaging using language, graphics and marketing collateral.
Company Name, City, State
- Cultivated effective partnerships with engineering, marketing, sales and customer support staff .
- Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
- Executed media campaign designed to raise company profile in preparation for IPO.
Company Name, City, State
- Utilized best practices for SEO optimization to boost social media program’s visibility.
- Created informative and entertaining posts for client’s Twitter, Facebook and lnstagram pages.
- Built, implemented and updated effective SEO strategies.
Social Media – Manager
National City, MN
11/2018 – Current
03/2012 – 06/2015
Social Media – Intern
06/2009 – 01/2011
Bachelor of Arts
College Park, MN,City, State
Top 4 Characteristics of a Best-in-Class Social Media Manager Resume
- Summary Think of your resume summary as an elevator pitch. In a few concise sentences, highlight your skills and professional achievements, and show how your abilities match what the prospective employer needs. Use keywords and terms similar to the job description when describing your skills and accomplishments.
- Skills Focus on a balance of hard skills (e.g., a strong understanding of social media channels, or organic and paid campaigns) and soft skills (e.g., client relationship management, ability to multitask) that resonate with the job description. For an entry-level position, broaden your skills list by categorizing your skills in categories, such as Marketing Skills, Media Expertise and Soft Skills.
- Work History Show through your experiences how up-to-date you are with the latest social media marketing methods. (e.g., your achievements in KRAs, or how you’ve achieved successful outcomes in web development strategy). Highlight your job responsibilities in a bulleted list, keeping them concise and specific.
- Education Include your top education credentials (e.g., college degree/diploma) along with the institution name and location, along with any related training or certifications you have (e.g., social marketing training from Hootsuite, or marketing leadership training at Twitter Flight School).
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The traditional design, with an added pinch of color, makes this template attractive. Each section is clearly separated to enable faster skimming for essential points.
Clean lines and a vivid color treatment makes for a striking first impression. The two-column format makes it easy for the recruiter to find relevant information.
The prominent header creates a bold impression with its red background and light color font. The section headings are highlighted in boxes to give this template a distinguished look. Straightforward bulleted information can be easily skimmed-through in the sections — a suitable resume template for an experienced social media manager.
Do’s and Don’ts for Your Resume
- Use bullet points. Recruiters only take a few seconds to read a resume on average, so make reading your resume easier by using bullet points rather than lengthy sentences. Use a resume format that uses bulleted lists to highlight the most crucial aspects of your resume: your relevant skills and work history.
- Quantify your accomplishments wherever you can. A social media manager’s success depends on st(ATS) — driving traffic and analyzing user interactions. Quantifying your work in terms of successfully increasing followers/website traffic by a certain percentage, or other measurable accomplishments will prove your ability to effectively meet marketing goals.
- Add keywords from the job posting. Make sure you read the job description carefully, looking for important words and phrases that define job requirements, such as familiarity with applications such as Premiere Pro or Photoshop, or traits such as excellent customer service skills. Make sure you address these keywords in your own resume. This will optimize your document for application tracking systems (ATS) that many companies use to scan resumes for the right keywords.
- Don’t include certain details. Resumes have changed, and there’s no longer a need to include your specific mailing address in your contact information, or your college GPA (unless you’re specifically asked for it). Just follow our resume examples and templates as a guide for the right type of information to include.
- Don’t write an over-long resume. A recruiter typically spends only a few seconds reviewing a resume. To give your resume more impact during that time, aim to keep your document one page long, and don’t exceed more than two pages. Concise bullet points and phrases will help you pack in important details without taxing recruiters’ attention spans.
- Don’t include references on your resume. Adding references to your resume is a thing of the past — make use of your resume space to give complete details on your best skills and work experiences. If employers need references, they’ll contact you directly.