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Marketing executive with proven experience driving exponential growth through data-driven marketing initiatives in Web conversion optimization, online e-commerce strategy, and email marketing automation. Highly results-oriented with a dedication to improving corporate culture and values. Energetic and creative with a proven history of innovation in business development and strategic leadership. Creative and competitive with a persistent commitment to delivering results and inspiring others to meet company objectives.
E-Commerce Conversion Optimization Strategic Vision Business Development Sales Management Client Management Product Launches Inspirational Leadership Team Development Strategic Marketing and Advertising Marketing Automation Networking Outstanding Communication Skills Creative and Innovative
Designed tests and managed launches for high-profile clients with average growth rate of 154% for clients over 12 months. Increased online sales more than 39% in 30 months by implementing a marketing automation plan. Discovered core values and created alignment and vision for marketing team to develop a positive corporate culture and double average monthly sales.
Conversion Rate Experts (CRE) January 2013 to September 2014 Conversion Optimization Specialist CRE is an international consultancy inspiring website owners to dominate their market using the CRE Methodology, a systematic approach to conversion rate optimization (CRO). Provided guidance to clients in optimizing online businesses for maximum profitability. Generated significantly increased revenues for all sizes of organizations. Key clients included: Apple, Google, Facebook, Sony, Lloyds Banking Group, Vodafone, 888, Foxy Bingo, AVG, Vimeo, Glamour, and Moz. Analyzed and improved marketing and lead generation strategies through techniques such as conversion optimization, multivariate and A/B testing, data mining, persuasive copywriting, marketing automation analytics, and 80/20 analysis. Strategic Marketing Pros, LLC January 2011 to September 2014 Chief Marketing Officer Los Angeles , CA Strategic Marketing Pros specializes in conversion rate analysis and improvement with automated e-commerce marketing systems to help clients discover and unclog bottlenecks in their businesses. Developed and implemented marketing plans to help clients increase revenue through websites improvements and automation of marketing efforts. Consulted with clients to develop core values, implement strategic vision and positioning statements, and create alignment between staff, management, and executives.