During the job-search process, it is important for you to make a good first impression on hiring managers. A CV, which is a professional document that showcases your applicable experience, skills, and personality traits, gives you a chance to catch the attention of an employer.

You can use the following trade marketing manager CV example and writing tips to learn more about the must-have sections your document should include, such as Professional Summary, Work Experience, Education and Training, Skills, and Hobbies and Interests sections. The example can also help you figure out the best formatting and wording choices to make.


Jim Scott

123 Fake Street, City, State, Zip Code

E: email@email.com P: 000-000-0000

Professional Summary

Hard-working professional with over a decade of experience in the marketing industry. Expert in creating marketing designed to appeal to retailers, wholesalers, and distributors. Excel at creative thinking, time management, and multitasking. Dedicated to staying in touch with important contacts in the retail world and keeping apprised of the newest product updates. Team player willing to put in long hours in order to meet deadlines.

  • Expertise in creating a marketing program for retail outlets.
  • Strong project management skills, such as time management, organization, and leadership, gained through managing numerous projects.
  • Experience with both trade marketing and tiered distribution gives me a more diverse understanding of a company’s needs.
  • Good communicator who is able to write clearly and effectively and give successful oral presentations.
  • A global perspective helps me find unique and internationally appealing marketing techniques.
  • Excel at using many software programs, such as the MathWorks MATLAB, Company Name Cognos Impromptu, Blackbaud the Raiser’s Edge, and Microsoft Access.
Work Experience
Regional Trade Marketing Manager
November 2014 – Present



  • Manage and train 15 employees.
  • Direct marketing planning meetings to evaluate current techniques and formulate new plans.
  • Analyze business developments to forecast potential sales.
  • Conduct surveys to better pinpoint potential markets for products in the retail sector.
  • Evaluate various marketing strategies to better understand areas where improvement can be made.

Trade Marketing Officer
January 2009 – November 2014



  • Launched international trade marketing campaign that increased customer sales by 33 percent.
  • Worked with marketing budgets ranging from $10,000 to $1.2 million.
  • Recommended changes to packaging in order to increase visual appeal and eco-friendliness.
  • Negotiated vendor and distributor contracts to have better control over distribution.
  • Initiated market research studies.

Trade Marketing Assistant
June 2007 – January 2009




  • Kept notes during marketing strategy meetings.
  • Collaborated with superiors to increase sales percentage by 25 percent.
  • Created new organization strategy to increase efficiency of the office.
  • Incorporated new enterprise resource-planning software using the knowledge gained through a college course.
  • Consulted with product development personnel to learn about the specifications of products.


American Marketing Association Member


City, State
Master of Business Administration in Marketing


Le Moyne College’s Madden School of Business
City, State
Hobbies and Interests

I use my expertise in marketing to aid a non-profit organization called Goodies for Kiddos in their marketing endeavors. During my down time, I enjoy relaxing with my wife and two children. I can be found on the biking trails, out at the lake, or in my backyard grilling.



Questions for Your Trade Marketing Manager CV

1. How should you structure your trade marketing manager CV?

A curriculum vitae is distinct from a resume in that it is much more comprehensive. Rather than sticking to job-specific skills and experiences, the document presents all education, work experience, and honors. CVs are often longer than the one-page resume. As a professional who may be working for employers around the globe, the curriculum vitae may be more appropriate than a resume, but the structure itself may be very similar.

As you can see in our trade marketing manager CV sample, you’ll begin your document with a header, professional summary, and skills section. Follow this up with a work experience section, and complete the document with an education and hobbies section.

2. How do you write the header of a trade marketing manager CV?

The header is a vital component of the CV, but a surprising number of jobseekers forget to include their most important information. It isn’t necessary to put “Curriculum Vitae” at the top of your page, but it is crucial that you display your name, contact phone number, email and physical address, and professional website prominently at the top of the page and make it easy to find. Refer to our trade marketing manager CV sample for a great example of a simple, yet informative header.

3. How do you highlight soft skills on a trade marketing manager CV?

Your technical skills are important, but you’ll need to combine them with soft skills if you really want to impress hiring managers. Your ability to work with others, communicate, and problem solve is much more important than many jobseekers realize.

Convince potential employers that you are friendly by showcasing your soft skills at work. Pair your abilities with results, such as maintaining communication with important clients to show new opportunities, or with hard numbers, such as “launched international trade marketing campaign that increased customer sales by 33 percent” from our CV sample.

4. How do you write the experience section of your trade marketing manager CV?

Your work experience section should contain all your relevant experience. Start with your most recent experience, as in a resume, and work in reverse chronological order. Include your job title, the name of the company, dates of work, and key achievements for each listing. Use examples and clear metrics to show how you apply your skills and to describe your value as an employee. Refer to our trade marketing manager CV sample for more information.

5. Should you include references on a trade marketing manager CV?

When potential employers want your references, they will ask. You shouldn’t include references on your document, and you don’t need to write “references upon request.” This phrase just takes up valuable space on the page. Instead, write up your reference page and have it available for interviews. Be sure to contact references before you list them for their permission and to alert them to an upcoming phone call. Use our CV builder as a step-by-step guide for perfecting your CV.

Trade Marketing Manager CV Must-Haves

What Does a Trade Marketing Manager Do?

A trade marketing manager is a professional within the marketing field who is focused on increasing demand for a product at the retailer or distributor level. This means you may have to set up displays, design loyalty programs, launch products, and manage customer relations in order to develop a local market brand.

You may also be expected to evaluate budgets, write product descriptions, or direct other marketing staff. Some trade marketing managers deal with a specific product in a large region, while others market a wide range of products in a smaller region. Your exact responsibilities can vary depending on the company you work for. It is important your CV highlights your ability to do this job well. Review the trade marketing manager CV example to get a better idea of what a winning document entails.

Tips for Creating a Great Trade Marketing Manager CV

As you build your own job-search tool, keep the following tips in mind:

  • Your CV should have a page for each decade of related experience you have. However, the longest CV, which would belong to an executive-level professional, should only be three pages.
  • Try to incorporate strong, job-related action verbs throughout your Work Experience section. For a trade marketing manager, this could include launch, evaluate, direct, create, formulate, negotiate, and consult.
  • Always include your most recent education first. If you have any certificates, internships, courses, or lectures related to trade marketing, you can also include them in the Education and Training section.
  • Including hobbies and interests can help show employers you have similar values to them. However, you should try to avoid including anything too personal, such as marital issues, religious views, or political affiliations.
  • Discuss your quantifiable accomplishments rather than just your day-to-day duties. This might include the size of budgets you have experience with, how many employees you managed, or a sales increase percentage.

We can help you build your professional CV

  • Professionally designed and formatted templates
  • Expert suggestions for filling out every section of your CV, customized by job title
  • Easily create different versions of your CV, customized for different jobs