Marketing Intern Cover Letter Examples & Guide & Templates
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Marketing interns play a vital role in helping organizations create and execute successful marketing strategies. They are responsible for conducting market research, developing marketing materials, managing social media accounts and supporting the marketing team in various other tasks.
When paired with a well-written resume, a strong marketing intern cover letter can help you highlight your exemplary marketing and interpersonal skills.
With our example marketing intern cover letters and comprehensive guide to writing a cover letter, we’ll help you land an interview and secure your next role.
Marketing intern cover letter (text version)
Zoe Olson
Culver City, CA 90232
(555) 555-5555
example@example.com
Jan. 23, 2024
Hannah Bernard,
Branding Los Angeles
Santa Monica, CA 90025
Phone: (555) 555-5555
E-Mail: example@example.com
Dear Hannah Bernard,
I am writing to express my enthusiastic interest in the marketing intern position at Branding Los Angeles, as advertised. With a passion for the ever-evolving world of marketing and a solid academic foundation in the field, I am excited about contributing my skills and creativity to your dynamic team. Your innovative marketing approach aligns perfectly with my aspirations, and I am eager to bring fresh perspectives and strategic insights to help drive brand success.
During my academic pursuits, I have honed my skills in market research, social media management, email marketing and content creation. As a marketing major student, I have successfully executed marketing campaigns as part of my coursework, demonstrating my ability to analyze market trends and tailor strategies to meet target audience needs.
Additionally, I interned at Los Angeles Digital Marketing Agency where I created digital content for two brands, boosted website traffic by 10% and increased Instagram followers from 1,000 to 1,500. These experiences equipped me with practical knowledge in coordinating events, managing social media accounts, creative problem-solving and conducting competitor analysis.
I am particularly drawn to Branding Los Angeles’s innovative approach to marketing and its commitment to pushing boundaries in the industry. I am confident that my academic background, combined with my hands-on experience, aligns perfectly with the goals of your marketing team.
I am excited about the opportunity to contribute my skills and learn from the talented professionals at Branding Los Angeles. Thank you for considering my application. I am eager to discuss how my background and enthusiasm for marketing make me a strong fit for this internship.
Best regards,
Zoe Olson
How to format a marketing intern cover letter
A cover letter is your chance to introduce yourself to the hiring manager. It allows you to expand on your resume skills, connect with the hiring manager and show them why you’re the best fit for the internship. Your cover letter should highlight your resourcefulness and passion for marketing.
An effective marketing intern cover letter will include measurable achievements that exemplify how you’ve effectively conducted market research, developed marketing materials, managed social media accounts and supported the marketing team in various other tasks.
That’s a lot for one page, but we’re here to help! It all starts with using the correct cover letter format.
Start by editing these cover letter examples for marketing interns, or explore our collection of 200+ cover letter examples to find the best match for you.
Use the business format for your marketing intern cover letter
A cover letter is a business letter, so use the standard business letter format. Take a look at our example cover letters for marketing interns to get started.
Use 1-inch margins on all sides, single space and left alignment on your one-page document. The length of your cover letter should not exceed one page.
As our example marketing intern cover letters show, your cover letter must also include:
- A header with your name, city, state, ZIP code and telephone number.
- A greeting like “Dear Alice Walters” or “Dear Hiring Manager.”
- A simple closing, like “Best regards” or “Respectfully.”
Using a cover letter template is the best way to ensure your cover letter is formatted correctly and can pass most application tracking systems (ATS).
Plug it into our Cover Letter Builder and we’ll do the work for you. We’ll offer ready-made content ideas for your cover letter that target essential skills such as product marketing, newsletter writing and recovery strategies.
Whether you’re writing a digital marketing intern cover letter or a social media marketing intern cover letter, you’ll have a compelling document tailored to your target role in minutes.
How to write a marketing intern cover letter
Start with a compelling introduction
Hiring managers spend only seconds scanning job applications, so you must immediately hook them with your marketing intern’s cover letter. Think of your cover letter introduction like an elevator pitch and be clear, concise and direct.
Begin by explaining why you’re writing and which position you’re applying for. Express your interest in the position and why you are excited about the opportunity to work at the company or organization.
This can be a great place to showcase your passion for marketing and your commitment to research and innovation. Highlight your relevant qualifications and experience that make you a strong candidate for the position.
This may include your educational background, past internships and any other relevant skills or achievements that you want to mention right away.
Use accomplishments to explain why you’re a great fit for the role
The body of your marketing intern cover letter should paint an in-depth picture of your educational background or past internships while providing insight into your interests and values. In one or two paragraphs, show the potential employer what you can do.
Use action verbs to describe your unique accomplishments and keywords from the job description to explain your hard skills and soft skills. Highlight the skills and qualifications that make you a strong candidate for the position, such as conducting market research and analyzing data to inform market strategies.
Provide details about your ability to manage multiple tasks and projects simultaneously and to work collaboratively with other members of the marketing team.
Close with an invitation
Just like our marketing intern cover letter examples, use the final paragraph to thank the hiring manager for their time and reiterate your interest in the job. Close by inviting them to contact you to learn more about your qualifications and educational background.
Take a look at our guide on what to include in a cover letter for additional guidance and tips from career advice experts.
Pair your marketing intern cover letter with a matching resume
Marketing intern cover letter FAQ
How do you write a cover letter for a marketing intern position?
To make a good cover letter, use a standard business letter format, include your contact details and the potential employers’ contact information, address the hiring manager if possible and explain how your job qualifications match the job.
A cover letter for a marketing intern role should highlight relevant skills such as digital marketing, email marketing or social media marketing. Here are some things hiring managers or principals may be looking for in a marketing intern:
- Eagerness to learn: Hiring managers want an intern who is motivated and willing to learn new skills and concepts.
- Creativity: They want someone who can bring fresh and innovative ideas to the table.
- Strong communication skills: Hiring managers want an intern who can communicate effectively with team members, clients and customers.
- Team player: They want someone who is collaborative and can work well in a team environment.
- Attention to detail: Hiring managers want an intern who has strong attention to detail and can deliver high-quality work.
Do I need a marketing intern cover letter?
Yes. A cover letter is an essential piece of a job application. While a resume provides a snapshot of your professional career, a cover letter fills in the blanks. Cover letters tell hiring managers who you are and why you want the job.
Additionally, cover letters provide the opportunity to explain career gaps, recent moves to another geographic location or a career move. You can use an AI cover letter generator like MyPerfectResume to create a polished and compelling marketing intern cover letter in a matter of minutes.
Remember to tailor your cover letter to the specific internship you’re applying to. Use specific examples and language that demonstrate your fit for the job, and avoid generic or overly formal language.
Get prepared for the next steps by reviewing what to expect during an interview and practicing common behavioral interview questions.
How long should a cover letter be?
Your cover letter for a marketing internship should be half a page to one page long. Aim for about 250-500 words.
Remember to emphasize your innovative approach to marketing and discuss how you can adapt to changing situations and handle unexpected challenges.
Learn exactly how long your cover letter should be to make a memorable impression on potential employers with our expert guide.
Who do you address your marketing intern cover letter to?
Ideally, you should address a marketing intern cover letter to the hiring manager or the person responsible for reviewing applications. This information is typically included in the job posting or can be found on the company’s website.
If the job posting does not include the name of the hiring manager or recruiter, you can address the letter to the marketing team (i.e. “Dear Marketing Team”) or the hiring committee. Avoid using general salutations such as “To Whom It May Concern” as they can come across as impersonal.
Remember to use a professional tone throughout your cover letter, regardless of who you are addressing.
Do’s and don’ts for building a marketing intern cover letter
- Address the recruiter or hiring manager directly.
- Explain what attracted you to the company in one or two sentences. For instance, their innovative approach or their data-driven marketing strategy.
- Customize your marketing intern cover letter for the job.
- Include keywords from the job description throughout. For example, “attention to detail” and “willingness to learn.”
- End with a clear call to action.
- Proofread your cover letter more than once.
- Don’t write a generic marketing intern cover letter. Instead, include specific examples of your effective communication and creative problem-solving skills.
- Don’t write more than one page.
- Don’t use generic salutations like “To Whom It May Concern.”
- Don’t regurgitate your resume. Expand on your resume with detailed accounts of how you work well in team environments and collaborate on projects.
- Don’t rely on automatic grammar or spell-checkers.
- Don’t write a fan letter, even if it is your dream job.
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How we reviewed this article
Since 2012, we have helped more than 11 million job seekers. We want to make your career journey accessible and manageable through our services and Career Center’s how-to guides and tips. In our commitment to bring you a transparent process, we present our Editorial Process.
Sources
- Zippia. Blog. Job Outlook for Online Marketing Internships in the United States
- St. John’s University. Blog. Critelli, Toni. Marketing Internships: How They Can Benefit Your Career
- My Internship Jobs. Blog. Marketing Internship: Skills, Job Outlook, and More
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Marketing Intern Cover Letter Example
Kellie is a career advice writer. She is committed to helping job seekers navigate the job market and succeed in their careers.
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