Marketing Resume Examples

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A marketing resume can be filled with a variety of different industries and positions. Your marketing resume could be in the innovative field of Internet marketing and deal with topics such as SEO and SEM, or your marketing resume could allow you to be an account manager for a marketing firm. You need to understand the marketing industry in order to create a successful marketing resume.

Job Responsibilities

A marketing resume can include a variety of job titles including brand manager, communications specialist, copywriter, editor, and event planner. You could even be a graphic designer with a strong marketing resume. The entry-level in the marketing industry is usually a position such as a market researcher or a position simply known as a marketer. These make a good foundation for you to build a successful marketing resume.

Educational Requirements

Your marketing resume should have as much specific educational information as possibnle. For example, the marketing resume of a media planner would have a college degree in mass media listed. Positions such as online marketer and social media expert require college degrees and industry specific training. Your marketing resume should have at least a four-year college degree and as much specialized industry training as possible. When a hiring manager sees your marketing resume, that manager will want to see a very specific educational background.

Salary Expectations

Entry-level marketing resumes will bring a salary of approximately $18,500 per year. As you add more experience to your marketing resume, you will start to see salaries of between $35,000 and $75,000 per year, depending on experience. At MyPerfectResume, we have the marketing resume samples you need to write the kind of resume that will get a hiring manager’s attention. We have all of the resources you need to create an effective marketing resume, and you will also have access to our famous library of templates that will give your marketing resume the perfect look.

Marketing Resume Questions

1. How do you write an objective statement for a marketing resume?

Although an objective statement used to be a common sight on most resumes, these days almost no one uses them. However, if you are looking for your first job or it’s been a while since you last worked, you might decide to go ahead and state your objective at the top of your document.

A better way to introduce yourself to a recruiter is by creating a professional summary, as our marketing resume sample demonstrates. Think of it as your elevator pitch. If you had only 10 to 30 seconds to convince someone to interview you, what would you say? That’s the kind of information to incorporate in your summary section.

2. How do you describe computer skills on your marketing resume?

The computer skills you decide to emphasize will depend on the type of marketing job you’re trying to get. For example, a digital marketer will need different technical strengths than someone specializing in print advertising. Once you decide which computer-related abilities you want to mention, add them (in list format) to your professional summary or highlights section, as our marketing resume sample shows.

3. How do you optimize your marketing resume for an ATS?

Applicant Tracking Systems are software programs that employers often use to eliminate jobseekers who aren’t obviously a good fit for the advertised position. To make it through this type of automated filter, your resume should be well-organized and keyword based. Choose your keywords according to the job description, paying close attention to required traits, certifications, degrees, and other details. If you need inspiration, check out the industry-specific text examples in our customized resume builder.

4. How long should a marketing resume be?

The appropriate length depends on how much experience you have. If you can, stick to one page like the marketing resume sample does. If you have more than 10 years of experience in marketing, a two-page document is appropriate.

However, if your work history encompasses several different fields, you don’t need to include your unrelated positions. You may find you only need to cut out a few items to get your resume down to one page. In that case, work on eliminating wordiness. You could also give yourself a little more space by shrinking your margins, but keep them to at least half an inch on each side.

5. How do you make a marketing resume for a first job?

If your education focused on marketing and you’re applying for your first job out of college, follow the traditional format for resumes, but put your education section higher on the page than your work history section. If this will be your first job, but you don’t have a marketing degree, emphasize your transferable skills in your highlights section, and add headings as needed to show that you’re a good fit. For example, you could add sections for volunteer experience, school projects, online portfolios, or anything else that would demonstrate your qualifications.

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