A job seeker's online presence is vital in furthering their career. How job seekers present themselves on Facebook, Twitter, Instagram and LinkedIn can improve — or hurt — the chances of landing a desired position. And, with 79 percent of Americans using digital platforms (including a whopping 90 percent of adults ages 18 to 29), and 70 percent of recruiters using those platforms to scan candidates, job seekers can't afford to ignore their online presence.
We reviewed the latest research on how social media is being used in recruiting and hiring practices. The following takeaways will help job seekers get a leg up on the competition:
About a third of workers (35 percent) say they almost entirely learn about job openings on social media platforms, and 41 percent of younger workers are most likely to search for jobs there. Jobvite
In 2017, 58 percent of students were comfortable with an employer contacting them on social media, up from 38 percent in 2015. National Association of Colleges and Employers
Seventy-seven percent of recruiters take advantage of LinkedIn. Sixty-three percent recruit on Facebook.
In 2018, a quarter of recruiters (25 percent) are investing time in Instagram, especially millennial recruiters (35 percent) and those working at technology companies (63 percent) — double the number in 2017.
The vast majority of organizations (84 percent) already recruit on social media while an additional nine percent plan on starting. SHRM
Fortune 500 companies are even more likely to use social media in their recruiting process:
Eighty-two percent of employers say social media has helped them find passive job candidates. SHRM
Percent of recruiters who've recruited at the following job levels:
Nearly a quarter of employers (22 percent) who check out candidates on social media are looking for a reason to not hire the candidate. They're also checking for:
Nearly half of employers (47 percent) say that if they can't find a candidate online, they are less likely to call the candidate for an interview. CareerBuilder
Here are the top five ways freelancers find work:
Nearly half of employers (48 percent) say they use social media to keep a tab on current employees — 10 percent check every day. CareerBuilder
As of September 2018, only 18 percent of adults in the United States had altered a social media account when they were applying for jobs. Morning Consult
Fifty-five percent of job seekers say they've decided against applying for a job after reading a negative review of the company. Career Arc
One-in-three job seekers say they've shared at least one negative review of a previous or prospective employer. Career Arc
Here are two of the most popular sites for vetting employers (and what you can learn):
Social media is an increasingly important part of our work lives and can be a major advantage in your job search — as long as you use it wisely. To get ahead of the competition, read the other articles in our 2021 employment stats series:
Don is a freelance writer with more than five years' experience in digital media. His work has appeared in a variety of publications, including Oprah.com, Yahoo! and HuffPost. While at OWN: Oprah Winfrey Network, his creative use of archival content...More Articles by Don Sjoerdsma