Digital Marketing Executive CV Guide + Tips + Example

A well-written CV is a great place to start if you seek a digital marketing executive job. Not sure where to begin? Don’t worry! Our guide to crafting an effective digital marketing executive CV will help you make the most of your strong leadership and marketing skills to get the job you want.

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Digital marketing executive CV example (text version)

Annie E. Mouse

Denver, CO 80439
(555) 555-5555
example@example.com

Personal Statement

Highly motivated digital marketing executive brings over a decade of experience to a growing company desiring new media expertise and a dynamic approach to marketing plan development and management. I am skilled in building productive teams of engaged employees and networking with experts in various media fields to develop solutions to the challenges faced by any company in the modern economy. I am ready to reinvigorate a flagging marketing department or support the work accomplished by other executives and directors.

Education

  • University of Colorado, Boulder Boulder, CO
    Master of Science Business Analytics
  • University of Colorado, Denver Aurora, CO
    BBA Marketing

Work Experience

November 2017 – Current
Altiva Software – Denver, CO
Executive of Digital Marketing

  • Lead a team of 15 and oversee departmental operations of an up-and-coming app development company.
  • Spearhead the launch of “Where’s My Cat,” a game app for multiple platforms.
  • Steer quarterly growth through assessment of past performance and data-driven marketing predictions.
  • Secure financial resources for specific marketing projects and general departmental operations.
  • Mentor junior team members in leadership, decision making, budget development and proposal creation.
  • Present six campaigns and participate in key educational forums for 20-25 potential investors, of which 20 are still actively supporting the company.

September 2013 – October 2017
DISH – Denver, CO
Senior Marketer Digital Division

  • Identified crucial market changes and provided leadership in adapting to changing economic concerns.
  • Supported other senior decision makers in steering the company through the board of directors transition.
  • Augmented and approved successful marketing campaign proposals that drove sales and market growth for clients.
  • Implemented training in new media use in marketing and advertising for employees.
  • Developed data-driven solutions to lead the department and company to identify growth goals.
  • Increased customer engagement through social media from 1% to 3.5%.

June 2010 – August 2013
S&P Global – Denver, CO
Digital Marketer

  • Supported senior team members with research skills, market analytics and statistics used in quarterly reporting for leaders and stakeholders.
  • Led five new team members in identifying innovative approaches to messaging deployment on new media.
  • Developed effective multi-platform marketing messages that boosted 35% of sales for company clients.
  • Tracked traffic flow and click-through data to determine the most efficient messaging strategies for innovative products and services.
  • Participated in a team-focused department driven by a commitment to client satisfaction and accelerated performance.

Research Experience

  • Validated incoming data to check information accuracy and integrity while independently locating and correcting concerns as research lead in “Digital Marketing; a World of Options: Opportunities and
  • Challenges” (2019), at the University of Colorado, Denver
  • Worked and participated in thesis assessment as a research assistant in “The Impact of Marketing in Contemporary Culture” (2017), at the University of Colorado, Denver
  • Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand as a marketing researcher in “Marketing:
  • The Challenges We Face” (2016), at the University of Colorado, Denver

Core Qualifications

  • Strategic planning
  • Search Engine Optimization practices
  • Competitor review
  • Analytics and metrics
  • Presentation techniques
  • Business management software
  • Time management
  • Problem-solving

Conference Presentations

  • SEO: Optimizing Content to Rank Higher – (2023)
  • Marketing Strategies for the Emerging Markets – (2022)
  • TOPO Summit (2019): “The New Consumer, the New Media, the New Marketing” – (2019)

Conference Attendance

  • DigiMarCon Rocky Mountains 2023, Digital Marketing Conference & Exhibition, Denver, CO – (2023)
  • Digital Marketing, Media and Advertising Conference & Exhibition, Phoenix, AZ – (2023)
  • International Conference of Entrepreneurial, Marketing and Sales, NY – (2022)
  • Experiential Marketing Summit – (2019)

Professional Affiliations and Memberships

  • American Marketing Association New York – (2021)
  • International Association of Digital Marketing (IADMP) – (2019)

Certifications and Licenses

  • OMCP Digital Marketing Certification – (2021)
  • Hootsuite Social Media Marketing Certification – (2019)
  • Analytics and Data Specialist – (2018)

Profession Relevant Skills

  • Strategy development integrating innovative digital resources.
  • Leveraging human capital to achieve target growth indicators.
  • Steering department with informed and decisive leadership.
  • Communicating with clients to resolve concerns and address questions.
  • Delivering results identified by leadership and stakeholders.
  • Exhibiting expertise in social media, email marketing and content marketing strategies.

Hobbies and Interests

I am an enthusiastic technology early adopter and like discovering new and exciting gadgets. My family and I visit special museum exhibits and participate in volunteer work with local animal shelters.

5 essentials of a top digital marketing executive CV

  1. Contact details

    Create a section at the top of your CV for your contact information. Without it, a potential employer cannot reach you to schedule an interview. Display your contact information as follows: Your full name, city, state and ZIP code, followed by your phone number and professional email address. If you have a LinkedIn profile and professional website, add those last.

  2. Personal statement

    A personal statement, also called a professional summary, is where you introduce yourself to the hiring manager and pitch your best skills and related work experience. Your CV should include job-relevant skills, the number of years you have been in the industry and one or two of your most notable professional accomplishments. Your personal statement must be compelling and no longer than five short sentences to grab the hiring manager’s attention.

  3. Skills

    Every hiring manager wants to know what skills you bring to the table. Create a separate section for your job-relevant skills and display them with bullet points to make them easy to read. Include a mixture of hard and soft skills that range from business development and planning to corporate budgeting, as our digital marketing executive CV example shows. If you are applying for your first job, include transferable skills.

  4. Work history

    Whether or not you have experience as a digital marketing executive, your CV must have a detailed employment history section. List current and previous employers in reverse-chronological order and provide company names, locations and the dates you worked for each. Add three bullet points of measurable achievements for every job you list. If you don’t have work experience in the field or if this is your first job application, display extracurricular activities, volunteer experience, community service and professional and personal projects — anything that shows you have relevant work experience.

  5. Education

    Hiring managers want to see your education credentials, so a digital marketing executive CV must include an education section. Add all the schools you’ve attended after high school, if any. Use bullet points and display the name of the school and the year you graduated. Omit the year if you graduated more than 10 years ago. List your high school information and any post-high school classes taken if you did not attend college.

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Do’s and don’ts for building a digital marketing executive CV

  • Use measurable achievements to describe your digital marketing executive skills and experience.
  • Use action words to impact your digital marketing executive CV.
  • Tailor your CV to your target job.
  • Use keywords from the job description throughout your digital marketing executive CV.
  • Format your digital marketing executive CV so that it is easy to read by ATS software and human eyes.
  • Lie about your digital marketing executive experience and skills.
  • Boast about your “incomparable” digital marketing executive abilities.
  • Include irrelevant personal information such as your ethnicity and age.
  • Add skills and experience that do not belong in a digital marketing executive CV. 
  • Forget to proofread. A digital marketing executive CV with errors is unprofessional.

Top 4 tips for acing a digital marketing executive interview

  1. Learn about the organization first.

    Before the interview, take the time to learn about the company’s history, goals, values and people. Being able to show that you have in-depth knowledge about your potential employer shows real interest, dedication and commitment, which hiring managers love to see.

  2. Practice.

    To practice for your interview, start by reviewing some of the most common questions, such as: 

    Write down possible answers as you review potential questions, and have a friend or relative practice your interview with you. This way, you can get comfortable with the questions and imprint the answers in your mind. Ask your interview partner to review your answers. You’ll feel confident and ready when it’s time for the real thing.

  3. Ask questions.

    Your interviewer will likely ask if you have any questions at the end of your session. And even if they don’t, it’s best to arrive equipped with questions about the job. Job candidates who ask questions are more likely to get hired than candidates who do not because it shows genuine interest and enthusiasm. 

    Some questions you might ask for a digital marketing executive job are: 

    • What are the biggest opportunities available to someone in this position?
    • What are the biggest challenges someone in this position might expect?
    • How do you evaluate success in this role?
  4. Gather references.

    You’ll need professional references quickly if the hiring manager is interested in hiring you. Prepare a list of two former colleagues and a former manager willing to speak to your abilities to perform the digital marketing executive job and who you know will give you a stellar review. 

    If you are applying for your first full-time job, ask a former instructor, volunteer coordinator, classmate, or community leader who can vouch for your character and skills. 

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