Top Copywriting Cover Letter Examples

In the copywriting industry, hiring managers look for applicants with a mix of soft skills and hard skills, for example:

• Basic HTML & CSS
• A/B Testing
• Marketing
• Grammar
• Localization
• Editing and proofreading
• Email marketing
• Product knowledge
• Cultural competence
• Performance metrics
• Foreign language & level of proficiency

A copywriting cover letter format is the same as a professional business letter format, which includes a header, salutation and closing. The body paragraphs are divided into the following topics: 

• Compelling introduction 
• Body paragraph explaining what you bring to the table 
• Closing paragraph with a thank you and a call to action  

Use action verbs and keywords from the job description to write the body of the letter. Make the writing process easier by using a professionally designed cover letter template and our Cover Letter Builder.  

Employers in the copywriting industry typically look for candidates with a combination of education, skills and experience. Here are some common qualifications and certifications that can make a candidate more competitive in the job market:

Bachelor’s degree in English, journalism, communications or a related field: A degree in a relevant field can demonstrate a candidate’s writing ability and knowledge of the industry.

• Portfolio of writing samples: Employers often require candidates to submit a portfolio of their writing samples to showcase their skills and experience.
• Experience in copywriting: Candidates with experience in copywriting, such as working in an agency or as a freelance copywriter, are more attractive to employers.
• Knowledge of SEO: Employers may look for candidates who have knowledge of search engine optimization (SEO) and can write copy that is optimized for search engines.
• Certifications: Some organizations offer certifications in copywriting, such as the American Writers and Artists Inc. (AWAI) certification.
• Technical skills: Candidates who have experience with content management systems, graphic design software and analytics tools may be more attractive to employers.

See our writers CV examples to see what other writers include in their job applications.

The outlook for employment in the copywriting industry is positive, as the demand for high-quality content continues to grow across various industries. According to the Bureau of Labor Statistics, copywriting occupations are projected to grow 4% during this decade, which is faster than the average for all occupations.

The demand for content marketing, digital marketing and social media marketing has increased in recent years, and this trend is expected to continue in the future. Brands and organizations need to produce engaging and informative content to attract and retain customers, which requires the skills of copywriters.

Additionally, the rise of e-commerce and online businesses has created more opportunities for copywriters to create product descriptions, sales pages and other types of online content.

Use your cover letter to show your passion for copywriting and how it relates to the job and the company. Explain why you are interested in the position and how you can contribute to the company’s success.

Before you start writing your cover letter, read the job description carefully to understand the requirements of the position and the skills and experience the employer is looking for. 

Use keywords from the job description to show that you have the skills and experience the employer is looking for. For instance, keep an eye out for some of the following skills:

• Content creation
• Marketing copy
• Digital marketing
• Search engine optimization (SEO)
• Social media marketing
• Brand messaging
• Advertising copy
• Sales copy
• Creative writing
• Content management systems (CMS)
• Content strategy
• Target audience
• Brand identity
• Lead generation
• Conversion rate optimization (CRO)
• Email marketing

Overall, your cover letter should demonstrate your qualifications, experience and passion for copywriting.