Top Copywriting Cover Letter Examples
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You’ve made a career out of your passion for words and interest in marketing. Knowing what to say backed by data is your forte. Time to write a cover letter to showcase your storytelling skills, ability to connect and product knowledge.
We’ll help you create an effective cover letter to match your CV or resume. Find inspiration in our expertly crafted cover letter examples to get started.
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Use our cover letter examples as inspiration to write a perfect cover letter with our Cover Letter Builder. We guide you through each section of your cover letter and provide expert phrases you can include in just a few clicks.
Copywriting Cover Letter FAQ
What are some common skills required for copywriting jobs?
In the copywriting industry, hiring managers look for applicants with a mix of soft skills and hard skills, for example:
- Basic HTML & CSS
- A/B Testing
- Marketing
- Grammar
- Localization
- Editing and proofreading
- Email marketing
- Product knowledge
- Cultural competence
- Performance metrics
- Foreign language & level of proficiency
What’s the ideal format for a copywriting cover letter?
A copywriting cover letter format is the same as a professional business letter format, which includes a header, salutation and closing. The body paragraphs are divided into the following topics:
- Compelling introduction
- Body paragraph explaining what you bring to the table
- Closing paragraph with a thank you and a call to action
Use action verbs and keywords from the job description to write the body of the letter. Make the writing process easier by using a professionally designed cover letter template and our Cover Letter Builder.
What qualifications and certifications do employers look for in the copywriting industry?
Employers in the copywriting industry typically look for candidates with a combination of education, skills and experience. Here are some common qualifications and certifications that can make a candidate more competitive in the job market:
Bachelor’s degree in English, journalism, communications or a related field: A degree in a relevant field can demonstrate a candidate’s writing ability and knowledge of the industry.
- Portfolio of writing samples: Employers often require candidates to submit a portfolio of their writing samples to showcase their skills and experience.
- Experience in copywriting: Candidates with experience in copywriting, such as working in an agency or as a freelance copywriter, are more attractive to employers.
- Knowledge of SEO: Employers may look for candidates who have knowledge of search engine optimization (SEO) and can write copy that is optimized for search engines.
- Certifications: Some organizations offer certifications in copywriting, such as the American Writers and Artists Inc. (AWAI) certification.
- Technical skills: Candidates who have experience with content management systems, graphic design software and analytics tools may be more attractive to employers.
See our writers CV examples to see what other writers include in their job applications.
What is the outlook for employment in the copywriting industry?
The outlook for employment in the copywriting industry is positive, as the demand for high-quality content continues to grow across various industries. According to the Bureau of Labor Statistics, copywriting occupations are projected to grow 4% during this decade, which is faster than the average for all occupations.
The demand for content marketing, digital marketing and social media marketing has increased in recent years, and this trend is expected to continue in the future. Brands and organizations need to produce engaging and informative content to attract and retain customers, which requires the skills of copywriters.
Additionally, the rise of e-commerce and online businesses has created more opportunities for copywriters to create product descriptions, sales pages and other types of online content.
How do you write a cover letter for a copywriting job?
Use your cover letter to show your passion for copywriting and how it relates to the job and the company. Explain why you are interested in the position and how you can contribute to the company’s success.
Before you start writing your cover letter, read the job description carefully to understand the requirements of the position and the skills and experience the employer is looking for.
Use keywords from the job description to show that you have the skills and experience the employer is looking for. For instance, keep an eye out for some of the following skills:
- Content creation
- Marketing copy
- Digital marketing
- Search engine optimization (SEO)
- Social media marketing
- Brand messaging
- Advertising copy
- Sales copy
- Creative writing
- Content management systems (CMS)
- Content strategy
- Target audience
- Brand identity
- Lead generation
- Conversion rate optimization (CRO)
- Email marketing
Overall, your cover letter should demonstrate your qualifications, experience and passion for copywriting.
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Since 2013, we have helped more than 15 million job seekers. We want to make your career journey accessible and manageable through our services and Career Center’s how-to guides and tips. In our commitment to bring you a transparent process, we present our Editorial Process.
Sources
- U.S. Bureau of Labor Statistics. Occupational Outlook Handbook. Writers and Authors
- Copyhackers. Blog. Noel, Jessica. Are copywriting jobs in demand?
- CareerExplorer. Blog. The Job market for copywriters in the United States