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Sales

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The Business of Sales

When you work in sales, you have to sell stuff. In order to accomplish this objective, you must:
  • Understand the features and benefits of the product you are selling
  • Show or demonstrate the product to potential customers
  • Persuade customers to buy the product
  • Complete the necessary paperwork to close the sale
  • Maintain a friendly, helpful demeanor
  • Analyze customer needs and suggest product improvements that fit the market

Sales Cover Letter Requirements

Before you are qualified to sell anything else, you have to be able to sell yourself. Your sales cover letter needs to convince potential employers that you are the one they want to hire. Because sales is a competitive field, your cover letter needs to impress. There is no such thing as a sales cover letter that is too brag-y, so talk yourself up.

While you don’t need a college degree for an entry-level sales position, a bachelor’s in finance or marketing will give you a distinct edge and will qualify you for more advanced positions. But regardless of your educational background, your sales cover letter needs to convince employers that you possess the following characteristics:

  • A likeable personality: If customers like you, they are more likely to return to your company with their business.
  • Strong communication skills: You need to be able to explain product features to customers.
  • Passion for selling
  • Ambition
  • Negotiating skills
  • Confidence

Sales Advancement Opportunities

Sales is a competitive world where only the strong survive. The average sales representative makes almost 55,000 dollars annually, but low earners earn only slightly over 25,000 dollars. However, high earners make comfortable six-figure incomes. Many sales positions are commission-based, so the more you sell, the more you make. Since a successful sales career begins with selling yourself, check out the sales cover letter sample below for more help.