Sales Representative Resume Examples & Templates

Nilda Melissa Diaz, CPRW
By Nilda Melissa Diaz, CPRW, Career Advice Expert
Last Updated: January 02, 2024
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A well-crafted sales representative resume can be the key to unlocking your dream job in the sales industry. Whether you’re just starting out or looking to make a career move, your sales representative resume is your chance to showcase your skills, experience and accomplishments to potential employers.

In this guide, we’ll walk you through the essential elements of a sales representative resume, from formatting and structure to highlighting your achievements and skills. By following these tips and guidelines, you’ll be well on your way to landing your next sales job.

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Sales representative resume example (text version)

Gina Howe

San Diego, CA 92111
(555) 555-5555

Career Objective

Energetic and results-oriented sales representative with a proven track record of exceeding targets through effective prospecting, lead generation and strategic communication. Adept at utilizing CRM tools to manage and optimize sales pipelines. Consistently meets or exceeds quotas through a consultative selling approach. Strong team player with excellent communication skills, eager to contribute to a dynamic sales team and drive business growth.


  • Product knowledge
  • Sales and marketing strategy
  • CRM software
  • Negotiation
  • Adaptability
  • Team collaboration
  • Time management
  • Data analysis

Professional skills

Prospecting and Lead Generation

  • Successfully identified and qualified over 200 leads within the first quarter, resulting in a 30% increase in sales opportunities.
  • Implemented a targeted email campaign that achieved a 15% response rate and generated 50 new leads in a month.
  • Utilized CRM tools to track and manage leads, maintaining a 95% accuracy rate in data entry.

Effective Communication

  • Consistently met and exceeded weekly call quotas, averaging 80 outbound calls daily with a 25% conversion rate.
  • Demonstrated strong interpersonal skills, fostering relationships with clients and achieving a customer satisfaction score of 90%.
  • Conducted engaging product presentations, contributing to a 15% increase in cross-selling and upselling opportunities.

Negotiation and Closing

  • Achieved a 20% increase in monthly sales by employing effective negotiation techniques.
  • Consistently met or exceeded monthly sales targets, closing an average of 10 deals monthly.
  • Implemented a consultative selling approach, resulting in a 15% improvement in deal-closing ratios.

Work History

August 2021 – Current
JD International – San Diego, CA
Sales Representative

January 2021 – June 2021
Advantage Solutions – San Diego, CA
Sales and Marketing Intern


June 2021
San Diego State University San Diego, CA
Bachelor of Science Marketing

Specialization: Integrated Marketing Communication

5 essentials of a top sales representative resume

  1. Contact details

    The contact details section of your sales representative resume is crucial as it allows potential employers to easily get in touch with you. Include your full name, professional email address and phone number. Also, include your professional website and LinkedIn.

  2. Personal statement

    In a sales representative resume, the professional summary should focus on your sales accomplishments and goals. Use this section to showcase your strengths, highlight your sales expertise, and grab the attention of the hiring manager. Keep it concise, specific and tailored to the job you’re applying for. A well-written career summary can set the tone for the rest of your resume and convince the employer that you’re the right candidate for the job.

  3. Skills

    The skills section of a sales representative resume is critical as it allows you to showcase your abilities and qualifications specific to the sales industry. Include hard and soft skills such as cold calling, relationship-building, negotiation and communication. Highlight your relevant experience and certifications, and make sure to tailor your skills to the job description.

  4. Work history

    The work history section of a sales representative resume should showcase your sales experience and accomplishments.

    List your previous roles in reverse chronological order and include the company name, job title, and dates of employment. Use bullet points to highlight your achievements, such as meeting or exceeding sales targets, developing new business and building strong customer relationships. 

    Quantify your accomplishments wherever possible to demonstrate your impact. A strong work history section can show employers that you have a proven track record of success in sales.

    If this is your first sales job, include other relevant work experience, like volunteer experiences, community services and other projects where you used your interpersonal skills

  5. Education

    A strong education section can demonstrate your commitment to professional development and show employers that you have the necessary knowledge and skills for the job.

    Bachelor of Science in Marketing 
    Arizona State University
    May 2022

    Skip the year if it has been a decade or more. Also, list other post-high school courses you’ve completed.

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Do’s and don’ts for building a sales representative resume

  • Use measurable achievements to describe your sales representative skills and experience.
  • Use action words to make an impact on your sales representative resume.
  • Tailor your resume to your target sales representative job.
  • Use keywords from the job description throughout your sales representative resume.
  • Format your sales representative resume so that it is easy to read by ATS software and human eyes.
  • Lie about your sales representative experience and skills.
  • Boast about your “incomparable” sales representative abilities.
  • Include irrelevant personal information such as your ethnicity and age.
  • Add skills and experience that do not pertain to a sales representative.
  • Forget to proofread. A sales representative resume with errors is unprofessional and will be discarded.

Top 4 tips for acing a sales representative interview

  1. Research the potential employer

    Researching the employer before a job interview is essential for a sales representative as it helps to understand the company’s products, services, market position and competitors. It also enables the candidate to prepare thoughtful questions, demonstrate an interest in the company and align their skills and experience with the employer’s needs.

  2. Practice at home.

    Practice interview questions with a trusted person. Find commonly asked interview questions, like 

    Ask your interview partner for feedback on answers and body language. Work with them to improve your answer and continue prepping for your interview.

  3. Ask questions.

    It’s your chance to interview the employer and figure out if this role is the right fit for your career as a sales representative. Formulate questions to find out more. For example:

    • What are the main challenges facing the sales team in this position?
    • Can you describe the company’s sales process and how it has evolved over time?
    • How does the company measure success and what are the key performance indicators for this role?
    • What is the company’s sales training and development program like?
    • Can you describe the company culture and how it supports the sales team to achieve their goals?

    Ask open-ended questions (Why, How, What) and let the interviewer answer before moving on. You can bring a small notebook with your questions. Be open to changing your questions on the spot. 

  4. Round up your references.

    Reach out to former managers, colleagues or individuals who can vouch for your skills as a sales representative. Let them know where you are in the process and ask if they could become a reference. Then, let them know if they should expect a phone call or email.

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