Wine Sales Manager Resume Examples & Templates

Elizabeth Muenzen, CPRW
By Elizabeth Muenzen, CPRW, Career Advice Expert
Last Updated: January 05, 2024
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Wine sales managers work closely with distributors, retailers and customers to increase sales and drive revenue. Some of their key responsibilities include developing sales strategies, cultivating relationships with clients, conducting market research and analyzing sales data. 

To land a job as a wine sales manager, you need an effective resume that highlights your managerial, analytical and interpersonal skills. We’ll help you create a professional wine sales manager resume with our expert tips and resume examples.

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Wine sales manager resume example (text version)

Gilbert Roy

Miami, FL 33009

(555) 555-5555

(555) 555-5555

Professional Summary

Strategic wine sales manager with over a decade of proven success in elevating wine sales for premium vineyards. Adept at cultivating strong relationships with distributors, retailers and key accounts to exceed sales targets consistently. Expertise in crafting and executing innovative sales strategies, substantially increasing market share and revenue. 

Work History

March 2019 – Current

E&J Gallo Winery – Miami, FL

Wine Sales Manager

  • Develop international distribution and sales division strategies, achieving $2 million in sales revenue against a target of $1.7 million. 
  • Lead a team of 20 wine sales representatives and strengthened merchandising and promotional strategies to drive customer engagement and boost sales. 
  • Implement inventory optimization strategies, reducing excess stock levels by 15% and improving inventory turnover rates. 

September 2017 – October 2020

Southern Glazer’s Wine & Spirits – Miami, FL

Wine Sales Assistant Manager

  • Worked closely with the marketing group and expanded 25% of exposure in key wine markets.
  • Developed three trade show booths that received more than 10,000 visits and became the focal point for national and international winery trade shows.
  • Implemented a data-driven approach, resulting in a 12% increase in overall sales productivity within the first quarter.

June 2012 – August 2017

Delicato Family Vineyards – Miami, FL

Wine Sales Representative

  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions. 
  • Increased 20% of business sales utilizing wine tasting and spirits knowledge in four winery events per month. 
  • Successfully negotiated distribution agreements, leading to a 25% increase in product visibility and availability. 


  • Wine knowledge 
  • Safety and cleanliness standards 
  • Wine tasting expertise 
  • Computer proficiency and Microsoft Office 
  • Sales and marketing 
  • Building customer relationships and loyalty 
  • Adaptable and flexible 
  • Communication and teamwork 


Florida International University Miami, FL

Bachelor of Science Hospitality Management

Specialization – Wine and Beverage Management


  • Certified Specialist of Wine (CSW) – (Updated 2023)
  • Wine & Spirit Education Trust (WSET) Level 1 – (Updated 2023)

5 essentials of a job-winning wine sales manager resume

  1. Contact details

    Add your contact information to the top of your resume so hiring managers can contact you for an interview. Display your contact information like this: Your full name, city, state and ZIP code, followed by your phone number and professional email address. Add your LinkedIn profile and professional website (if you have them). Check out our guide on how to write a resume for additional support in creating your contact details section. 

  2. Personal statement

    A personal statement is also known as a professional summary. This is where you introduce yourself and highlight your top qualifications for the job in three to five sentences.

    A wine sales manager’s resume must include a professional summary with appropriate skills and one or two notable measurable accomplishments, and it should touch on how long you’ve been in the industry. 

    Take a look at this example wine sales manager professional summary: 

    “Highly motivated and results-driven wine sales manager with over eight years of experience in the wine industry. Proven track record of driving sales growth and expanding market share for leading wine brands. Skilled in developing and executing effective sales strategies, managing sales teams and building strong client relationships. A dynamic leader passionate about delivering exceptional customer service and achieving business objectives.”

    If you are just starting your career, use a resume objective instead and focus on your career goals within the wine sales industry and any transferable skills you may have. For additional guidance, look at how to write a resume with no experience.

  3. Skills

    Letting potential employers know what professional skills you bring is essential. An excellent wine sales manager’s resume will feature a mixture of hard and soft skills. 

    Hard skills are job-related abilities learned through training or at work, such as market research and wine production. In contrast, soft skills are characteristics or personality traits that speak more about how you approach your responsibilities, such as communication and leadership. 

    For example, highlight that you are an expert in wine production, marketing and distribution while emphasizing your exceptional communication, negotiation and presentation skills. 

    We recommend scanning wine sales manager job descriptions for resume skill ideas to get inspired. The job description is the best place to find relevant technical skills and keywords the employer wants to see on your resume. 

  4. Work history

    The best wine sales manager resume work history sections focus on crucial professional accomplishments and daily tasks and responsibilities. Keep this section relevant to the job you’re applying for and only include up to 10 years of work experience. 

    List your work experience in reverse-chronological order, starting with your most recent job first and working your way backward. 

    Use bullet points to list your key accomplishments in each role rather than just providing a job description. 

    Focus on specific achievements demonstrating your sales and leadership skills, such as exceeding sales targets, developing successful sales strategies, and managing sales teams.For more guidance on detailing your professional experience, read how to write work experience on a resume for tips from career experts.

  5. Education

    In reverse-chronological order, use bullet points to display the schools’ names and the years you graduated. If you did not attend college, list your high school information and the classes you’ve taken since graduating.

    While there is no set educational requirement for becoming a wine sales manager, a bachelor’s degree in a related field — such as marketing, business administration, hospitality management, viticulture and enology — can be beneficial. 

    In addition to a bachelor’s degree, wine sales managers should have relevant work experience in sales, marketing or the wine industry. They should have a strong knowledge of wine production, wine regions and wine marketing techniques and excellent communication, negotiation and leadership skills.

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Do’s and don’ts for your wine sales manager resume

  • Use measurable achievements to describe your experience. For example, you could mention that you increased sales by 25% over a six-month period or that you managed a sales team of 10 people.
  • Use action verbs — such as managed, collaborated and trained — to make an impact on your wine sales manager resume.
  • Tailor your resume to your target wine sales manager job.
  • Use keywords from the job description throughout your wine sales manager resume. For example, “strategic planning,” “wine production” and “changing market conditions.” 
  • Format your wine sales manager resume so that it is easy to read by ATS software and human eyes.
  • Don’t lie about your wine sales manager experience and skills. 
  • Don’t make vague claims about your skills. Instead, provide concrete examples of your experience developing long-term sales plans, setting sales targets and monitoring progress. 
  • Don’t include irrelevant personal information such as your ethnicity and age.
  • Don’t include irrelevant skills and work experience. Focus on your expert sales, management and analytical skills instead.   
  • Don’t forget to proofread. A resume with errors is unprofessional.

Top 4 tips for interviews for a wine sales manager job

  1. Research the organization.

    Research the company’s history, culture and values. Look for information on the company’s wine portfolio and target market. This information can help you understand the company’s goals and priorities and how you can contribute to its success.

    Dig into details about the company’s competitors and their wine portfolios. Identify how the company’s products compare to its competitors, and prepare examples of how you have successfully differentiated products in previous roles.

    By researching these areas before an interview, you can demonstrate your knowledge and understanding of the wine industry and the role requirements and position yourself as a strong candidate for the wine sales manager position.

  2. Practice your answers.

    It is vital to prepare for your job interview by practicing commonly asked questions and researching what to expect in a job interview. Put together a list of questions and practice your answers with someone you trust or in front of a mirror.

    Here are some commonly asked behavioral interview questions to prepare for:  

    Make sure that you prepare for job-specific questions in addition to behavioral questions. Here are a few wine sales manager position questions to prepare for:

    • Can you walk us through your experience developing and executing wine product sales strategies? 
    • How do you keep up to date with the latest trends and developments in the wine industry?
    • How do you build and maintain client relationships, and what strategies have you found to be most effective?
    • How do you lead and motivate a sales team, and what strategies do you use to help team members achieve their goals?
    • How do you use technology tools and software, such as CRM systems and sales analytics software, to improve sales performance and efficiency?
  3. Prepare questions to ask during the interview.

    Turn your interview into a conversation by asking the hiring manager questions about the organization, culture and expectations. There’s a high chance that they’ll open the floor for you at the end of the interview, so write a list of questions to ask, such as:

    • What is the company’s wine portfolio, and what sets it apart from competitors in the market?
    • What distribution channels does the company use to sell its wine products, and how do you see these channels evolving in the future?
    • Can you describe the team dynamics of the wine sales department, and how do you foster collaboration and communication within the team?
    • Can you describe the sales reporting and analytics processes and how they are used to measure and improve sales performance?
    • What challenges does the wine sales team currently face, and how do you see these challenges being addressed in the future?
  4. Gather references.

    Have professional references ready during your interview. It comes in handy, especially if the hiring manager offers you the job on the spot. Make a list of two former colleagues and a former manager willing to speak highly about your abilities and performance as a wine sales manager. 

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