Route Sales Representative Resume Examples & Templates

Elizabeth Muenzen, CPRW
By Elizabeth Muenzen, CPRW, Career Advice Expert
Last Updated: January 11, 2024
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Route sales representatives are responsible for selling and delivering products to a specific set of customers on a designated route. Their primary goal is to increase sales by building and maintaining positive customer relationships and ensuring customer satisfaction. 

To land a route sales representative job, you’ll need a professional resume showcasing your exceptional customer service and communication skills. Explore our route sales representative resume examples and expert writing tips to make a resume that lands interviews. 

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Route sales representative resume example (text version)

Jeremy Coleman

Denver, CO 80230

(555) 555-5555

Professional Summary

Dedicated and highly motivated route sales representative with a proven track record of exceeding sales targets and consistently delivering exceptional customer service. Skilled in building and maintaining strong relationships with clients, identifying sales opportunities and implementing effective merchandising strategies. Adept at managing inventory, optimizing routes for efficiency and utilizing data-driven insights to maximize sales performance.

Work History

November 2021 – Current

Strategic Retail Partners – Denver, CO

Senior Route Sales Representative

  • Spearhead territory expansion initiatives, resulting in a 20% increase in customer base within the first six months.
  • Implement an inventory management system, reducing stockouts by 15% and excess inventory by 10%.
  • Achieve a consistent monthly sales growth of 12% through effective relationship-building and strategic upselling.

September 2016 – October 2021

SRP Companies – Denver, CO

Route Sales Representative

  • Developed and implemented a more efficient route plan, considering traffic patterns and customer locations.
  • Addressed customer concerns and inquiries promptly, improving customer satisfaction ratings by 25%.
  • Implemented targeted upselling strategies to introduce new products and maximize sales opportunities, achieving a 15% increase in monthly sales and surpassing quarterly revenue targets by 12%.

June 2012 – August 2016

Cintas – Denver, CO

Route Sales Associate

  • Successfully increased sales revenue by 18% through targeted upselling efforts and introducing new product lines to existing customers.
  • Optimized delivery routes, reducing travel time by 15% and improving overall efficiency.
  • Implemented a customer feedback system, resulting in a 20% improvement in customer satisfaction ratings.


  • Sales and negotiation
  • Territory management
  • Route planning and optimization
  • Inventory management
  • Order processing and delivery
  • Adaptability
  • Time management
  • Problem-solving


University of Denver Denver, CO

  • BBA Marketing


  • Certified Sales Professional (CSP) – (Updated 2023)
  • Commercial Driver’s License (CDL) – (Updated 2022)

5 essentials of a winning route sales representative resume

  1. Contact details

    Include your contact details at the top of your resume so employers know where to reach you. Add your full name, city, state, ZIP code, phone number and professional email address. Add your LinkedIn profile and professional website, if applicable. Explore our library of 800+ resume examples for more inspiration.  

  2. Personal statement 

    Your personal statement — or professional summary — is where you introduce yourself and showcase your top qualifications in three to five sentences.

    Your route sales representative professional summary should showcase your ability to build lasting positive customer relationships. Include one or two measurable achievements and touch on how long you’ve been in the industry. 

    For reference, check out this example route sales representative professional summary: 

    “Highly motivated and results-driven route sales representative with five years of experience in building and managing customer relationships. Skilled in developing and implementing sales strategies that increase revenue and customer satisfaction. Adept at using data and analytics to identify trends and opportunities for growth. Proven track record of exceeding sales targets and delivering exceptional customer service.”

    If you are just starting your career, we recommend using a resume objective instead of a professional summary. Your resume objective should focus on career goals and transferable skills like customer service. For additional guidance, look at our article on how to write a resume with no experience

  3. Skills

    An effective route sales representative resume will feature a mixture of hard skills and soft skills. Reference our route sales representative sample resume for ideas of skills to include. 

    Route sales representatives must have excellent sales skills to persuade customers to buy products and increase sales revenue. 

    They also should possess strong communication and interpersonal skills to establish and maintain relationships with customers and communicate effectively with colleagues and management.

    Route sales representatives must manage their time effectively to meet delivery schedules and sales targets. They should be highly organized to maintain accurate records of sales, deliveries and payments.

    Additionally, route sales representatives should include several technical skills in their resumes, such as good driving skills to safely operate a delivery vehicle. 

  4. Work history

    When writing your work history section for a route sales representative resume, begin with your current or most recent position and work backward chronologically. Include the job title, company name, location and employment dates.

    Use bullet points to showcase your accomplishments. Focus on relevant experiences, such as analyzing sales trends and providing exceptional customer service. Check out how to write work experience on a resume for additional tips from career experts.

  5. Education

    In reverse-chronological order, use bullet points to display the schools’ names and the years you graduated. If you did not attend college, list your high school information and the classes you’ve taken since graduating.

    The educational requirement for becoming a route sales representative varies depending on the employer and the industry. Generally, a high school diploma or GED is the minimum educational requirement for this role. However, some employers may prefer candidates with a post-secondary degree in sales, marketing, business or a related field.

    In addition to formal education, employers often require route sales representatives to have a valid driver’s license and a clean driving record. They may also require candidates to have prior experience in sales, customer service or product delivery.

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Do’s and don’ts for your route sales representative resume

  • Use measurable achievements to describe your experience. For example, “Exceeded monthly sales targets by 20% for the past year, resulting in a significant increase in revenue for the company.”
  • Use action verbs — such as delivered and increased — to impact your route sales representative resume.
  • Tailor your resume to the route sales representative job description. 
  • Use keywords from the job description throughout your route sales representative resume. For example, “merchandising,” “product knowledge” or “inventory management.”
  • Format your route sales representative resume with clear sections and appropriate fonts so that it is easy to read by ATS software and human eyes.
  • Don’t lie about your route sales representative experience and skills. 
  • Don’t make vague claims about your skills. Instead, provide specific examples of relevant experience with identifying sales opportunities and delivering merchandise.
  • Don’t include irrelevant personal information such as your ethnicity and age.
  • Don’t include irrelevant skills and work experience. Focus on your expert territory management and customer satisfaction skills instead.   
  • Don’t forget to proofread. A resume with errors is unprofessional.

Top 4 tips for interviews for a route sales representative job

  1. Research the organization.

    When applying for a Route Sales Representative role, it is essential to research the company to understand its products, services and target market. Here are some key areas to research:

    • Company history: Familiarize yourself with the company’s history, mission statement and values to understand their culture and goals.
    • Products and services: Learn about the company’s products and services and how they differ from their competitors. 
    • Market position: Research the company’s market position, including its market share, competitors and any recent developments or news.
    • Territory: Understand the territory you will be servicing, including the location of customers, competitors and any local regulations or restrictions.
    • Sales strategy: Learn about the company’s sales strategy and how they approach sales. This information will help you align your approach with theirs and improve your chances of success.
    • Customers: Research the company’s customer base to understand their needs, preferences, and purchasing behaviors. 

    By researching these areas, you will be better prepared to sell effectively and demonstrate your knowledge and understanding of the company during the interview process.

  2. Practice your answers.

    Preparing for your job interview is vital; you should practice commonly asked questions. Here are some commonly asked behavioral interview questions to prepare for:  

    Make sure that you prepare for job-specific questions in addition to behavioral questions. Here are a few route sales representative questions to prepare for:

    • How do you approach building and maintaining relationships with customers?
    • Describe your experience in route planning and how you manage your time effectively.
    • How do you handle demanding customers or situations on the road?
    • What strategies do you use to identify new sales opportunities?
    • How do you stay organized and manage inventory effectively?
  3. Prepare questions to ask during the interview.

    Turn your interview into a conversation by asking the hiring manager questions about the organization, culture and expectations. 

    There’s a high chance that they’ll open the floor for you at the end of the interview, so write a list of questions to ask, such as:

    • How would you describe this company’s culture and values?
    • What are the performance metrics used to evaluate success in this role?
    • How does the company approach sales strategy and territory management?
    • How does the company support its employees regarding safety and compliance regulations?
    • What opportunities are there for growth and advancement within the company?
  4. Gather references.

    Gather professional references to have on hand in case the hiring manager asks for them during your interview.  

    Make a list of two former colleagues and a former manager willing to speak highly about your abilities and performance as a route sales representative. 

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