Wine Sales Representative Resume Examples & Guide

Elizabeth Muenzen, CPRW
By Elizabeth Muenzen, CPRW, Career Advice Expert
Last Updated: February 05, 2024
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Wine sales representatives are responsible for promoting and selling wine to customers. They must be knowledgeable, personable and strategic in their sales approach.

To secure a job as a wine sales representative, you’ll need an effective resume that highlights your promotion, presentation and communication skills. We’re here to help with expert guidance and wine sales representative resume examples that will help you land interviews with ease. 

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Start by editing our resumes for wine sales representatives, or browse our selection of 40+ professionally made resume templates to find a style that catches your eye. 

Wine sales representative resume example (text version)

Melanie House

Los Angeles, CA 90003

(555) 555-5555

Professional Summary

Dedicated and results-oriented wine sales representative with over a decade of experience in the beverage industry. Proven track record of exceeding sales targets and building strong client relationships. Possess a deep understanding of various wine regions, products and industry trends. A dynamic communicator with exceptional negotiation skills and a passion for delivering exceptional customer service. 

Work History

November 2021 – Current

Total Wine & More – Los Angeles, CA

Wine Sales Lead Representative

  • Conduct regular client visits, averaging 15 weekly, resulting in heightened brand loyalty and increased sales opportunities. 
  • Generate $500,000 in revenue within the first year through proactive sales efforts and effective negotiation techniques. 
  • Lead a team of 12 wine sales representatives and facilitate comprehensive product training sessions, enhancing their knowledge of wine varieties and sales techniques. 

September 2016 – October 2021

Jackson Family Wines – Los Angeles, CA

Wine Sales Representative

  • Developed and implemented strategic sales plans to increase wine sales by 30% within the first year. 
  • Established and maintained relationships with key accounts, including restaurants, bars and retail stores, resulting in a 25% increase in customer retention. 
  • Conducted product presentations and tastings to educate clients and consumers on wine selections, leading to a 40% increase in brand awareness. 

June 2013 – August 2016

Rising Wine Domains – Los Angeles, CA

Wine Sales Associate

  • Implemented personalized customer recommendations based on preferences, resulting in a 20% increase in sales revenue. 
  • Improved inventory tracking systems and conducted regular audits, leading to a 15% reduction in inventory shrinkage due to spoilage or theft. 
  • Organized and hosted 10 wine-tasting events within the fiscal year, resulting in increased foot traffic and a 25% rise in wine sales during event hours compared to regular business hours. 


  • Sales and negotiation 
  • Relationship building 
  • Wine knowledge and tasting 
  • Market analysis 
  • Presentation skills 
  • Territory management 
  • Strategic thinking 
  • Problem-solving 


Loyola Marymount University Los Angeles, CA

  • MBA Marketing

California Polytechnic State University San Luis Obispo, CA

  • Bachelor of Science Wine & Viticulture
  • Minor in Marketing 


  • ServSafe Alcohol Certification – (Updated 2024) 
  • Certified Specialist of Wine (CSW) – (2019) 
  • Wine & Spirit Education Trust (WSET) Level 2 – (2018) 

5 essentials of a job-winning wine sales representative resume

  1. Contact details

    Add your contact information to the top of your resume. Include your full name, city, state, ZIP code, phone number and professional email address. Add your LinkedIn profile and professional website, if applicable. Reference our guide on writing a resume for more advice on creating an effective contact details section on your wine sales representative resume. 

  2. Personal statement

    Your personal statement — also known as a professional summary — is where you introduce yourself and highlight your top qualifications in no three to five sentences. 

    Your wine sales representative professional summary should showcase relevant skills, such as monitoring market trends and building relationships with customers. Here is an example for reference: 

    “Motivated and results-driven wine sales representative with over five years of experience in the wine industry. Skilled in building and maintaining relationships with customers, identifying new business opportunities and providing exceptional customer service. Adept at managing sales territories, monitoring market trends, and developing effective sales strategies. Passionate about wine and committed to delivering high-quality products and services to clients.”

    For a wine sales representative entry-level resume, we recommend including a resume objective instead of a professional summary. Your resume objective should focus on career goals and transferable skills such as effective communication. For additional guidance, take a look at our guide on writing a resume with no work experience

  3. Skills

    The skills section of your resume is where you’ll let hiring managers know what you can offer as an administrative assistant. An impressive wine sales representative resume will showcase a mixture of hard skills and soft skills

    Here are a few skills that many wine sales representatives touch on in their resumes:

    • Building relationships with customers: Wine sales representatives must build relationships with customers, including wine retailers, restaurants and bars. They must be able to communicate effectively and provide excellent customer service.
    • Promoting wine products: Wine sales representatives must be knowledgeable about the wine products they are selling and be able to effectively promote them to customers. This may include providing samples, making presentations and answering questions.
    • Managing sales territories: Wine sales representatives are typically assigned a sales territory, which they are responsible for managing. They must be able to identify potential customers, develop sales strategies and meet sales goals.

    Remember to note your strong interpersonal skills, which are essential for wine sales representatives who frequently communicate with suppliers and customers. 

    We recommend scanning wine sales representative job descriptions for resume skill ideas that are relevant to your target role.  

  4. Work history

    To create the work history section of your resume for a wine sales representative resume, start with your present or most recent job and list your remaining work experience in reverse-chronological order. 

    Remember to mention the job title, employer’s name, company location and the duration of your employment. Use bullet points to showcase your accomplishments and quantifiable achievements for each role. Take a look at this example of a measurable achievement for reference: 

    “Increased sales revenue by 25% in assigned territory by implementing a new sales strategy that targeted high-end restaurants and wine bars. This included organizing tasting events, creating custom wine lists and providing training to staff on the latest wine trends and products. As a result, sales volume increased by 30% in high-end accounts, and overall revenue increased by 25% in the first year of implementing the new strategy.”

    Read our guide on adding work experience to your resume for more advice from career experts. Explore our library of 800+ resume examples for more inspiration.

  5. Education

    List your educational background starting with the most recent degree and working backward. Include the name of the schools and the year of graduation. 

    While there is no specific educational requirement for becoming a wine sales representative, having a relevant degree or certification can be beneficial. 

    A degree in business, marketing, hospitality or a related field can provide a strong foundation in sales, marketing and customer service. Courses in wine studies, viticulture or enology can also be helpful in developing a deep understanding of wine products.

    Having relevant education and certifications can enhance credibility and provide a competitive advantage in the job market.

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Do’s and don’ts for your wine sales representative resume

  • Use measurable achievements to describe your experience. For example: “Successfully increased sales revenue by 25% in a territory within the first year, exceeding the company’s sales goals by $500,000 through effective lead generation, relationship-building and sales techniques.
  • Use action verbs — such as “identified” and “analyzed” — to make an impact on your wine sales representative resume.
  • Tailor your resume to the wine sales representative job you are applying for.
  • Use keywords from the job description throughout your wine sales representative resume. For example, “managing sales territories” and “analyzing market trends.” 
  • Format your wine sales representative resume with clear sections and appropriate fonts so that it is easy for ATS software to parse and hiring managers to read. 
  • Don’t lie about your wine sales representative experience and skills. 
  • Don’t make vague claims about your skills. Instead, provide specific examples of your experience developing relationships with clients, leads and prospects. 
  • Don’t include irrelevant personal information such as your ethnicity and age.
  • Don’t include irrelevant skills and work experience. Focus on relevant skills instead, such as presenting products and services in a compelling manner or negotiating pricing and terms to close deals and generate revenue.
  • Don’t forget to proofread. A wine sales representative is expected to have high attention to detail, and your resume should reflect that.

Top 4 tips for interviews for a wine sales representative job

  1. Research the organization.

    When applying for a wine sales representative position, here are some areas you should research about the organization:

    • Company history and mission statement: Understanding the company’s history and mission statement will give you an idea of its values and goals.
    • Products and services: Research the company’s products and services and familiarize yourself with their portfolio of wines, their target customers and their distribution channels.
    • Sales performance: Look up the company’s sales performance and growth trajectory over the past few years, paying attention to any recent news articles or press releases.
    • Market share and competition: Research the company’s competitors, their market share, and how the company differentiates itself from its competitors.
    • Territory and customer base: Understand the territory and customer base that the company serves, and research any unique challenges or opportunities within that market.
  2. Practice your answers.

    It is important to prepare for your job interview by practicing commonly asked questions. Here are some behavioral interview questions to prepare for:  

    Make sure that you prepare for job-specific questions in addition to behavioral questions. Here are a few wine sales representative questions to prepare for:

    • How do you build and maintain relationships with clients?
    • How do you stay up to date with industry trends and changes?
    • What is your experience in meeting and exceeding sales targets?
  3. Prepare questions to ask during the interview.

    Turn your interview into a conversation by asking the hiring manager questions about the organization, culture and expectations. 

    Here are a few questions you can ask during your interview:

    • Can you describe the company’s sales process?
    • How does the company measure the success of its wine sales representatives?
    • What is the company’s target customer base?
    • What training and development opportunities are available to wine sales representatives?
    • What is the company culture like?
  4. Gather references.

    Gather your professional references to share with the hiring manager. Make a list of two or three former colleagues and a former manager willing to speak highly about your abilities and performance as a wine sales representative. 

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