Retail Manager CV Guide + Tips + Example

Kellie Hanna, CPRW
By Kellie Hanna, CPRW, Career Advice Expert
Last Updated: April 17, 2023
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A well-written CV is a great place to start if you seek a retail manager position. Not sure where to begin? Don’t worry! Our guide to crafting a great retail manager CV will help you make the most of your communication, relationship-building and leadership skills so you can get the job.

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Retail manager CV example (text version)

Roberta Gonzalez

Scottsdale, AZ 85250
555 555 5555

Professional Summary

Friendly sales manager with over 10 years of experience in auto parts sales. Proven record of handling multimillion-dollar accounts. Well-versed in motivating team members, opening floodgates to exponential sales and revenue growth and retaining customers. Credentials include a master’s degree and coursework in statistics and marketing.

Core Qualifications

  • Sales statistics analysis
  • Strategic planning
  • Management information systems
  • Salesforce software
  • Customer services
  • Time management
  • Communication
  • Problem-solving


  • Arizona State University Tempe, AZ
    MBA Business Administration
  • Arizona State University Tempe, AZ
    Bachelor of Science Marketing

Work Experience

November 2017 – Current
AutoNation, Inc. – Phoenix, AZ
Sales Manager

  • Lead rapid expansion for nationwide car parts retailer.
  • Participate in 20% of business growth in the first two years on the job.
  • Expand territories through personalized business relationships, customized mentoring and streamlined operations.
  • Oversee 100 accounts for businesses averaging $10 million in annual revenues.
  • Design and execute plans for trade shows to generate high ROI.

September 2013 – October 2017
Arizona Specialty Motors – Phoenix, AZ
Purchasing agent

  • Worked with 80 suppliers and vendors for a regional car parts supplier.
  • Visited plants and distribution centers to learn more about operations and product quality.
  • Negotiated discounts, sometimes up to 20%, on terms such as advance payment or long-term customer status.
  • Assessed price proposals and competitor rates to determine fair prices.
  • Reviewed and signed contracts with prospective suppliers and vendors.
  • Made final decisions on the basis of quality, availability, price and customer support.

June 2008 – August 2013
Southwest Automotive Group – Tempe, AZ
Sales Representative

  • Sold over 25 vehicles per month and increased 30% of sales by offering customers advice on purchases and promoting additional products.
  • Developed rapport with customers by listening to their concerns and being honest with pricing and vehicle answers.
  • Anticipated customer objections to successfully close 80% of initiated sales
    Trained and mentored 10 new junior sales staff.

Conference Presentations

  • AA-ISP Sales Leadership Online Summit – (2022)
  • Sales Strategies for the New Consumers Conference – (2021)
  • TOPO Summit (2019): “Reflecting, Rethinking and Redefining
  • Strategies and Tactics to Grow Revenue Faster” (2019)
  • Sales Assembly Annual 2018 – (2018)
  • Tenbound (2017): “Sales Development” – (2017)
  • B2BSMX, Sales Marketing Exchange (2012) – (2012)

Conference Attendance

  • Leadscon 2022, Las Vegas, NV – (2022)
  • Gartner CSO & Sales Lade Conference, Virtual – (2022)
  • Sales and Marketing Expo, Phoenix, AZ – (2021)
  • National Sales Meeting, Phoenix, AZ – (2019)

Honors and Awards

  • Regional Sales Manager of the Year – (2021)
  • Sales Regional Achievement Award, finalist – (2018)
  • Won two “Salesperson of the Month” awards in 2014-2015.

Professional Affiliations and Memberships

  • National Association of Sales Professionals (NASP) – (2021)
  • American Marketing Association (AMA) – (2019)

Certifications and Licenses

  • Certified Retail Management Expert (CRME) – (2022)
  • National Professional Certification in Retail Management – (2021)
  • Certified Professional Sales Leader – (2021)

Profession Relevant Skills

  • Software proficiency includes Oracle Business Intelligence Enterprise Edition, FileMaker Pro, Eden Sales Manager and Microsoft Dynamics.
  • Ability to meet quality standards for customer service and business objectives.
  • Detail-oriented with the ability to anticipate customer needs and objections.
  • Communicating with a diverse range of customers and businesses.
  • Exhibiting expertise in persuasive communication and critical and creative thinking.
  • Ability to use statistics and stories to show businesses why “my” product or service helps them.
  • Successful at improving sales procedures to streamline and strengthen processes.
  • Multifaceted leader with an analytical and diligent approach to building and leading strong teams.


  • English
    Native or Bilingual
  • Spanish
    Native or Bilingual
  • Portuguese
    Professional Working

Hobbies and Interests

Love all things physical, including baseball, whitewater rafting and geocaching. On rainy weekends, I always make time to curl up with a good book and a cup of tea. Creative pursuits include landscape painting and macro photography. 

5 essentials of a top retail manager CV

  1. Contact details

    Create a section at the top of your CV for your contact information. This section is vital because the recruiter or hiring manager can not reach you for an interview without it. The standard way to display your contact information is as follows: Your full name, then your city, state and ZIP code, followed by your phone number and professional email address. If you have a LinkedIn profile and professional website, add those last.

  2. Personal statement

    A personal statement, also called a professional summary, is where you introduce yourself to the hiring manager and pitch your best skills and related work experience. A retail manager CV personal statement must include job-relevant skills, how long you have been in the industry, and one or two of your most notable professional accomplishments. In general, your personal statement must be compelling and be no longer than five succinct sentences to grab the hiring manager’s attention. CV examples for retail managers can show you how to write an impressive summary.

  3. Skills

    Every hiring manager wants to know what skills you bring to the table. Create a separate section for your job-relevant skills and display them with bullet points to make them easy to read. Include a mixture of hard and soft skills that range from business operations software to your impeccable ability to work with people, as demonstrated by our retail manager CV sample. If you are applying for your first manager job, include transferable skills. They are a must-have addition to a first-time retail manager CV. 

  4. Work history

    Whether or not you have work experience as a retail manager, your CV must have a detailed employment history section. List current and previous employers in reverse-chronological order and provide company names, locations and the dates you worked for each. Add three bullet points of measurable achievements for every job you list. If you don’t have work experience in the field or if this is your first job application, display extracurricular activities, volunteer experience, community service, and professional and personal projects — anything that shows you have relevant work experience.

  5. Education

    Hiring managers want to see your education credentials, so a CV for a retail manager job must include an education section. Add all the educational institutions you’ve attended after high school. Use bullet points for each school and display the name of the school and the year you graduated. You should omit the year if you graduated more than 10 years ago. List your high school information and any post-high school classes taken if you did not attend college.

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Do’s and don’ts for building a retail manager CV

  • Use measurable achievements to describe your retail manager skills and experience.
  • Use action words to make an impact on your retail manager CV.
  • Tailor your CV to your target retail manager job.
  • Use keywords from the job description throughout your retail manager CV.
  • Format your retail manager CV so that it is easy to read by ATS software and human eyes.
  • Lie about your retail manager experience and skills.
  • Boast about your “incomparable” retail manager abilities.
  • Include irrelevant personal information such as your ethnicity and age.
  • Add skills and experience that do not pertain to being a retail manager. 
  • Forget to proofread. A retail manager CV with errors is unprofessional.

Top 4 tips for acing a retail manager interview

  1. Learn about the company before your interview.

    It’s vital to take the time to learn about the company’s history, goals, values and people before the interview. Being able to show that you have in-depth knowledge about your potential employer shows real interest, dedication and commitment — traits that hiring managers look for in every job candidate they talk to. Plus, having a glimpse of the company culture before you arrive will give you an idea of what to expect on arrival so that you can feel confident.

  2. Practice at home.

    Practice really does make perfect. To practice for your interview, start by reviewing the most common interview questions, such as: 

    Write down possible answers as you review potential questions, then ask a friend or relative to perform a mock interview with you so you can get comfortable with the questions and imprint the answers in your mind. Ask your interview partner for a review and work on improving your weaknesses. You’ll feel confident and ready when it’s time for the real thing.

  3. Be proactive and ask questions.

    Your interviewer will ask if you have any questions at the end of your session. You should always have at least three questions ready to ask; job candidates who don’t ask questions are not as likely to get hired because hiring managers assume they aren’t interested in the role or won’t put much thought into it. 

    Some questions you might ask for a retail manager job are: 

    • What are the prospects for growth in this position?
    • What are the team’s strengths?
    • What are the biggest challenges someone in this role can expect?
  4. Gather references.

    You’ll need professional references quickly if the hiring manager offers you the job after the interview. Having them ready will save you stress and time, so prepare a list of two former colleagues and a former manager who are willing to speak to your abilities to perform the job and who you know will give you a stellar review. Even better if they will write a letter of recommendation for you.

    If you are applying for your first full-time job and don’t have former colleagues or a manager for reference, ask a former instructor, volunteer coordinator, classmate, or community leader who can vouch for your character and skills. 

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