Sales Officer CV Examples & Templates

Dayle Kavonic
By Dayle Kavonic, Career Advice Expert
Last Updated: October 25, 2023
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As a sales officer, you’ll know how to sell a good product or service. But do you know how to sell your own skills and value through a well-written CV? No? Don’t worry. We’re here to help. Use this guide to craft an impressive CV for a sales officer job that highlights your key competencies and qualifications and helps you land the position you want.

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Sales officer CV sample (text version)


Houston, TX 77024
555 555 5555


Expert sales officer with over 10 years of providing customers with product information, instruction and assistance. Enthusiastic presenter and communicator who understands how to customize a pitch based on demographics and varying consumer needs. Flexible learner who enjoys working with a variety of products and services to educate consumers and assist them in making confident buying decisions. Proven understanding of techniques for generating leads, expanding product offerings, upselling services and providing unparalleled customer support.


  • Knowledge of sales techniques
  • Upselling
  • Relationship building
  • Quota development
  • Goal and target setting
  • Market research
  • Time management
  • Teamwork and collaboration


  • Texas Southern University Houston, TX
    MBA Business Administration
  • Sales Strategy
  • University of Houston Houston, TX
    BBA Marketing


January 2015 – Current
GRM Information Management Services – Houston, TX
Sales Officer

  • Research economy volatility, consumer interest, seasonality and forecasting reports to develop sales goals that are realistic and measurable.
  • Oversee six area sales supervisors and help them identify areas of improvement, assess team performance, set sales goals and realize potential leads and opportunities.
  • Maintain a portfolio of over 100 key client accounts to ensure product delivery, customer satisfaction, relationship management and timely follow up to inquiries.
  • Lead monthly training for 40 sales representatives to talk about important topics such as pitch delivery, customer needs assessment, upselling strategies and lead conversion techniques.

January 2010 – January 2015
RS&I Inc. – Houston, TX
Area Sales Supervisor

  • Oversaw a team of 30 sales representatives and three sales managers to ensure goals were being met, integrity was maintained and protocols were being followed.
  • Motivated the team to work together to exceed quotas by nearly 15-20% each quarter through enthusiastic training, competitive incentives and consistent follow up on individual progress.
  • Facilitated the success of sales representatives by carefully surveying an area, identifying leads and customizing the product pitch to align with demographic challenges.

January 2005 – January 2010
PERSUIT – Houston, TX
Outside Sales Representative

  • Increased sales in the Northwest region by nearly 45% between 2005-2010 through consistent cold calling and client relationship building.
  • Established brand awareness and product loyalty by providing consumers with honest information, beneficial complementary products and timely answers to questions or problems.
  • Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.

Conference Presentations

  • Sales Strategies Conference Summit – (2022)
  • Leadership, Sales and Management Conference – (2021)
  • Lead Generation in a Competitive Market Conference – (2019)

Conference Attendance

  • Gartner CSO and Sales Leader Conference, San Diego, CA – (2023)
  • Sales Enablement Summit, San Francisco, CA – (2023)
  • Leadership Summit, Chicago, IL – (2023)
  • DigiMarCon, San Diego, CA – (2022)
  • REVGEN Digital Summit, virtual – (2022)
  • Outbound 2022, virtual – (2022)
  • Tenboud Sales Development Conference, virtual – (2021)
  • Forrester B2B Summit, North America, Austin, TX – (2021)
  • Sales 3.0 Conference, virtual (2020)
  • AA-ISP Sales Leadership Online Summit (2020)
  • TOPO Summit (2019): “Reflecting, Rethinking, and Redefining Strategies and Tactics to Grow Revenue Faster” – (2019)
  • Sales Assembly Annual 2018, Los Angeles, CA – (2018)
  • B2BSMS, Sales Marketing Exchange, San Diego, CA – (2012)

Honors and Awards

  • The Stevie Awards for Sales & Customer Service, finalist – (2017)
  • Recognized as the “Salesman of the Year” in both 2014 and 2015.
  • Regional Sales Manager of the Year (2012)

Professional Affiliations and Memberships

  • National Association of Sales Professionals (NASP) – (2023)
  • National Sales Network (NSN) – (2021)
  • Sales Management Association – (2019)

Certifications and Licenses

  • Certified Professional Sales Leader (CPSL) – (2022)
  • Certified Sales Executive – (2019)
  • Certified Professional Sales Person (CPSP) – (2018)
  • Certified Sales Development Representative (CSDR) – (2017)

Profession Relevant Skills

  • Strong communication and presentation skills to effectively pitch products, present ideas for product development and report sales results to shareholders.
  • Skilled researcher who assesses an area’s potential for growth and sales success to better understand a demographic’s interest level and need for specific products and services.
  • Creative problem-solver who has the proven ability to mediate conflict and restore credibility in situations where customers may be unhappy with the product or service they received.
  • Enthusiastic leader who enjoys working with sales professionals to identify realistic goals, encourage integrity and provide superior customer service to customers.
  • Profound understanding of sales assessment, forecasting techniques and economic volatility to create quotas and report results to executive management.
  • Expertise with Customer Relationship Management (CRM) software and Sales Performance Management (SPM) tools.

Hobbies and Interests

I am an adjunct professor at the University of Texas, where I teach graduate students the complexities of sales strategy. I am an avid traveler and enjoy visiting new places with my family. I am a passionate reader and astronomer.

5 essentials of a top sales officer CV

  1. Contact details

    Without contact information, hiring managers cannot invite you for an interview. Create a section at the top of your CV for your contact details and display them as follows: Your full name, then your city, state and ZIP code, followed by your phone number and professional email address. If you have a LinkedIn profile and professional website, add those as well. 

  2. Personal statement

    A personal statement, also called a professional summary, is your chance to shine in a few short sentences. It’s where you introduce yourself to the hiring manager and pitch your best technical and soft skills and your relevant work experience. Your summary should also include one or two of your most notable professional accomplishments to grab the hiring manager’s attention.

  3. Skills

    Hiring managers want to know if your skills match their needs. Show them you have what it takes by creating a separate section and using bullet points to display your top hard and soft skills — from proficiency in sales software to creative thinking — as demonstrated by our sales officer CV sample. If you are changing careers, include transferable skills, such as communication, that you can draw on in a sales officer role.

  4. Work history

    Your CV for a sales officer role must have a detailed employment history section to showcase your relevant work experience. List current and previous employers in reverse-chronological order and provide company names, locations and the dates you worked for each. Add three bullet points of quantifiable achievements for every job you list.

  5. Education

    Add all the educational institutions you’ve attended after high school in an education section in your sales officer CV. Use bullet points for each school and display the name of the degree, the school name and the year you graduated, unless it was more than 10 years ago. List your high school information and any post-high school classes taken if you did not attend college.

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Do’s and don’ts for building a sales officer CV

  • Use measurable achievements to describe your sales officer skills and experience.
  • Use action words to add impact to your sales officer CV.
  • Tailor your CV to your target sales officer job.
  • Use keywords from the job description throughout your sales officer CV.
  • Format your CV for a sales officer role so that it is easy to read by ATS software and human eyes.
  • Lie about your sales officer experience and skills.
  • Boast about your “exceptional” knowledge of sales techniques.
  • Include irrelevant personal information, such as your ethnicity and age.
  • Add skills and experience that aren’t relevant to a sales job.
  • Forget to proofread. A sales officer CV with errors is unprofessional.

Top 4 tips for acing a sales officer interview

  1. Learn about the company before your interview.

    It’s important to learn about a company’s history, goals, values and people before the interview. It shows genuine interest, dedication and commitment — traits that hiring managers look for in top job candidates. Plus, getting a glimpse of the company culture before you’re interviewed will give you an idea of what to expect on arrival so that you can feel more confident. 

  2. Practice!

    A little practice now will go a long way during your interview. To practice for your interview, start by reviewing the most common interview questions, such as: 

    Ask a friend or family member to interview you so you can get comfortable with the questions and imprint the answers in your mind. Ask them for feedback on your performance and answers, and write down any suggestions that resonate with you. You’ll feel confident and ready when it’s time for the real thing. 

  3. Ask questions.

    Your interviewer will ask if you have any questions at the end of your session. You should always have at least three questions ready to ask them. Job candidates who don’t ask questions are not as likely to get hired because hiring managers assume they aren’t interested in the role or won’t put much thought into it. 

    Some questions you might ask for a sales officer job are: 

    • Can you walk me through a typical day in this role?
    • Can you tell me more about your customer base and what the team is currently doing to engage with them?
    • What are the biggest challenges facing the sales team at the moment? 
  4. Have references ready.

    Having professional references ready before your interview will prepare you in case the hiring manager decides to move forward. Create a list of two former colleagues and a former manager who would be willing to speak about your sales abilities and who you know will give you a stellar review. It’s even better if they’re open to writing a letter of recommendation for you.

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